Observed Signal · May 25, 2023 · Funding · Source: Trending Topics · Impact: 2/5 · Sentiment: Positive
Shopstory Secures Seven-Figure Funding Round from Two VCs
Austrian e-commerce startup Shopstory, formerly Boomerank, has closed a new seven-figure funding round with Calm/Storm Ventures and Hardlymountain Capital, the investment firm around Storebox founder Johannes Braith. Existing investors Hansi Hansmann, Tecnet Equity and Patrick Pöschl also joined the round. Shopstory operates a no-code platform for online shops to automate performance marketing processes such as search engine advertising, positioning itself as 'Zapier for E-Commerce'. The company says it reached EUR 1 million in annual recurring revenue in less than 24 months. The fresh capital will be used to grow the team and hire experienced executives. Shopstory recently launched in the Netherlands, while Germany is its main market; it is also active in Switzerland and Austria. The startup now also lets e-commerce experts and agencies offer automation workflows on its platform as 'Creators'. The round was announced on stage at the #glaubandich Challenge, where Shopstory made it to the final.
Seven-figure funding round for a regional e-commerce marketing automation startup; relevant to the AdTech/MarTech ecosystem but with limited industry-wide impact.
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Key Takeaways & Evidence Grounding
- Shopstory raised a new seven-figure funding round from Calm/Storm Ventures and Hardlymountain Capital, with existing investors Hansi Hansmann, Tecnet Equity and Patrick Pöschl participating.
- Shopstory reached EUR 1 million in annual recurring revenue in less than 24 months.
- The startup rebranded from Boomerank to Shopstory following a EUR 2.2 million funding round in September 2022.
- Shopstory launched in the Netherlands and counts Germany as its main market, also serving Austria and Switzerland.
- Shopstory allows e-commerce experts and agencies to sell automation workflows on its platform as 'Creators'.
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