Observed Signal · Oct 5, 2023 · Funding · Source: Trending Topics · Impact: 2/5 · Sentiment: Positive
Shopstory Expands Financing to €2M with PlanRadar Founders
Austrian startup Shopstory, which offers marketing software for online shops, has extended its financing by around €1 million, bringing its total funding this year to €2 million. New investors include PlanRadar founders Sander van de Rijdt and Ibrahim Imam as well as aws Gründungsfonds. They join existing backers Calm/Storm, tecnet equity and startup300, plus additional business angels. The company says it grew strongly despite weak e-commerce sentiment and inflation-related consumer restraint. The fresh capital will be used for European expansion and the development of Flowbuilder, a no-code workflow automation product for e-commerce marketing. Flowbuilder, previously announced under the codename Project Pulse, lets marketers assemble automated flows via drag-and-drop and will include AI integrations. CEO Sebastian Schwelle said the fundraising took several months and was supported by the startup's consistent milestone delivery.
Relevant funding news for a European e-commerce marketing automation startup, but small transaction size and regional scope make it a minor industry event.
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Key Takeaways & Evidence Grounding
- Shopstory extended its financing by roughly €1 million, bringing total funding this year to €2 million.
- PlanRadar founders Sander van de Rijdt and Ibrahim Imam joined the round, along with aws Gründungsfonds.
- Funds will support European expansion and development of the Flowbuilder no-code automation product.
- Existing investors Calm/Storm, tecnet equity and startup300 remain on board, with new business angels also participating.
- Flowbuilder is designed to automate repetitive e-commerce marketing processes and will include AI integrations.
Ontology Mapping & Concepts
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