Observed Signal · Oct 20, 2026 · Data Analysis · Source: GamesIndustry.biz · Impact: 1/5 · Sentiment: Positive
Sensor Tower Shows GTA 6 Preorders Far Ahead
Sensor Tower data reveals that preorders for Rockstar's GTA 6 are 148% ahead of Call of Duty: Modern Warfare 2 at the same point before launch. As of October 13, GTA 6 has been preordered 6.08 million times, generating an estimated revenue of $594 million, with 74% of preorders on PlayStation and 26% on Xbox. The vast majority of preorders are for the $100 ultimate edition. This analysis only covers digital preorders in the US and excludes boxed releases. Analysts predict first-year sales could range from 30 million to over 50 million units, positioning GTA 6 as the biggest launch in industry history.
This news about GTA 6 preorders is not directly relevant to the AdTech, MarTech, or advertising industry despite its significance in the gaming sector.
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Key Takeaways & Evidence Grounding
- GTA 6 preorders are 148% ahead of Call of Duty: Modern Warfare 2 at the same point before launch.
- As of October 13, GTA 6 has been preordered 6.08 million times, with estimated revenue of $594 million.
- 74% of preorders are on PlayStation and 26% on Xbox; most are for the $100 ultimate edition.
- Sensor Tower's analysis covers digital preorders in the US only, excluding boxed releases.
- Analysts predict first-year sales of GTA 6 could range from 30 million to over 50 million units.
Connected Companies & Entities
4 Entities mapped“An analysis from Sensor Tower shows just how far ahead GTA 6 is in terms of preorders when compared with some of the biggest AAA games of th...”
“Rockstar's game is 148% ahead of 2022's Call of Duty: Modern Warfare 2 at this point from launch.”
“PC spending rose 27%. The game 'Marvel's Wolverine' achieved the highest monthly dollar sales for a Sony-published title since Helldivers 2.”
“PlayStation 5 spending rose 43% year over year, while unit sales increased 22%, according to Circana.”
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