Observed Signal · Mar 14, 2022 · M&A - Completed · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Sendinblue Acquires Video Conferencing Provider MeetFox
Sendinblue, a digital marketing provider, acquired MeetFox, a video conferencing and scheduling solution. The deal expands Sendinblue's marketing, sales and communication offerings for small and medium-sized businesses. MeetFox's payment system supports credit card payments and automatic invoices. Sendinblue plans to integrate MeetFox's full solution suite within 12 months and brand it 'MeetFox by Sendinblue'. MeetFox is the company's fourth acquisition in six months and sixth since 2012; previous acquisitions included Chatra, Metrilo and PushOwl. Steffen Schebesta, CEO North America and VP of Corporate Development at Sendinblue, said the acquisition lets teams collaborate and improve offerings for SMBs. The company saw rising demand for digital marketing solutions during the COVID-19 pandemic and expects MeetFox to help SMBs generate leads, drive sales, and monetize consultation conversations.
Mid-sized MarTech M&A expanding an SMB marketing platform into video conferencing and scheduling; relevant to MarTech consolidation but not an industry-shifting event.
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Key Takeaways & Evidence Grounding
- Sendinblue acquired MeetFox, a video conferencing and scheduling solution, expanding its sales and communications product lines.
- MeetFox is Sendinblue's fourth acquisition in six months and sixth since the company was founded in 2012.
- Sendinblue plans to integrate MeetFox's full solution suite, including its payment and invoicing system, within the next 12 months and brand it 'MeetFox by Sendinblue'.
- In September 2021, Sendinblue announced the acquisitions of chatbot tool Chatra, analytics solution Metrilo and push notification tool PushOwl.
- Sendinblue has 500+ employees representing 67 nationalities.
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Optinify Rebuilt to Add Deeper Popup Analytics
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