Observed Signal · Jan 31, 2019 · Acquisition · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
SendinBlue acquires Newsletter2Go
SendinBlue, the French market leader in email marketing, has acquired Newsletter2Go, a German SME, taking 100% ownership and positioning the combined entity as the leading email marketing provider in Europe. Newsletter2Go’s founders Christoph Beuck and Steffen Schebesta, along with CMO Maximilian Modl, will continue to lead the business after the deal. Newsletter2Go reportedly has about 185,000 registered users. SendinBlue already operates internationally with offices in Paris, New Delhi, and Seattle and a workforce of around 165 employees. The acquisition gives SendinBlue direct access to the German market and supports its European growth strategy. Armand Thiberge, CEO of SendinBlue, said the acquisition fits their growth plan and would help establish the first major European player in email marketing. Customer operations will remain unchanged during integration, according to the companies.
Significant cross-border acquisition in the EU email marketing space; expands German market access and strengthens European leadership.
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Key Takeaways & Evidence Grounding
- SendinBlue acquires Newsletter2Go 100 percent stake
- Newsletter2Go has ~185,000 registered users
- SendinBlue operates with offices in Paris, New Delhi, Seattle and 165 employees
- Founders Christoph Beuck and Steffen Schebesta and CMO Maximilian Modl will continue to lead Newsletter2Go
- Acquisition secures access to the German market and strengthens European market leadership in email marketing
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1 Entity mappedRelated Market Signals & Shifts
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