Observed Signal · Oct 13, 2026 · Market Signal · Source: Vox Media · Impact: 2/5
Secretary Hillary Rodham Clinton, Kara Swisher, and Vox Media Form Podcast Partnership
The partnership kicks off with a special midterms-focused limited series: “High Stakes.”
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Bestselling Author and Economic Commentator Kyla Scanlon Launches Weekly Podcast, ‘Best of Luck,’ With Vox
Premiering October 27, the weekly video podcast is a guide to building a meaningful career at any age in an economy where the traditional playbook no longer applies.
The Verge restructures audience team for post-search era
The Verge, a Vox Media-owned tech publisher, has reorganized its audience development team to prioritize loyal readers over traffic and page views. The team now consists of specialists in newsletters, platform engagement, and audience analytics, replacing generalist roles. The shift is a response to declining search traffic and the rise of AI, with a focus on direct relationships through newsletters, memberships, and subscriptions. The Verge has seen success, with over half of its subscriber acquisitions coming from direct visits to its subscription page. The publisher is also experimenting with paid media and performance marketing, but cautiously, and continues to use organic social marketing and pitching to larger outlets.
Hit Business & Culture Podcast ‘Tiger Sisters’ Joins the Vox Media Podcast Network
Vox Media today announced a partnership with Tiger Sisters, the fast-growing weekly podcast where sisters Cherie Brooke Luo and Jean Luo unpack money, power, and love–helping their audience navigate life with confidence and clarity. Vox Media will take on sales, marketing, and distribution for the podcast.
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