Observed Signal · Jun 1, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Search Console Insights Now Without Analytics Link
Google has added a capability in Search Console Insights to analyze performance for properties not linked to Google Analytics. The feature extends earlier GA4 support and follows the 2023 phasing out of Universal Analytics, with GA4 properties already supported in Search Console Insights since last summer. Google Search Central confirmed via Twitter that unlinked properties can now be analyzed, including identifying popular and trending content from search. Links can be made to a Google Analytics property, a Chrome Web Store account, an Android Play Store app, a Google Ads account, or a Google Assistant Actions Console project. The update broadens visibility into content performance beyond GA-linked data, enabling site owners to optimize content strategy even when GA data isn’t connected. Guidance on how associations affect insights is available on each service’s help pages.
Major platform feature expansion by Google expanding analytics capabilities
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Key Takeaways & Evidence Grounding
- Search Console Insights upgraded to analyze properties not associated with Google Analytics.
- GA4 properties have been supported in Search Console Insights since last summer.
- Google Search Central announced the upgrade via Twitter on May 31, 2023.
- Properties can be linked to a Google Analytics Property, Chrome Web Store account, Android Play Store App, Google Ads account, or Google Assistant Actions Console project.
- New insights include identifying popular content and trending pieces from search for unlinked properties.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Amazon unveils new Alexa tablets with AI and Google Play
Amazon has announced a new generation of tablets under the Alexa brand, including the Alexa Tablet 12 Pro, Alexa Tablet 11, and Alexa Tablet 8. All devices run on Android, integrate the AI assistant Alexa+, and for the first time offer direct access to the full Google Play Store, allowing users to install apps like YouTube, Netflix, and Gmail alongside Amazon services. The tablets feature various screen sizes, processors, and battery lives, with prices starting at $229.99. A special Kindle reading mode and new kids' models with parental controls have also been introduced. Sales begin in North America on October 8, with shipping from October 14, and European availability, including Germany, starts October 19.
Grok Bot Searches X, Integrates Rival AI Models
SpaceXAI has enhanced its AI agent Grok Bot with the ability to continuously search and analyze the entire X platform. Users can now deploy the agent for 24/7 social listening, brand monitoring, and trend analysis, similar to Google's Information Agents. Grok Bot will also integrate other AI models from competitors, such as Claude Opus 5.5, Midjourney, and Suno, depending on the task. This move signals a shift towards multi-model AI agents and expands the capabilities of AI-driven social media analytics.
OpenAI defends advertising in ChatGPT for humanity's benefit
At Advertising Week New York, OpenAI's VP of monetization partnerships, Samantha Jacobson, defended the company's move to introduce ads in ChatGPT, framing it as a way to make AGI benefits accessible to all, since not everyone can pay for subscriptions. She emphasized consumer trust as paramount, even at the expense of revenue, and contrasted ChatGPT's intent-based advertising with traditional demographic targeting, which she called 'creepy.' OpenAI's ad business has grown rapidly: ads launched in February, a self-serve ad manager in the US in May, and by late August reached a $1 billion annualized run rate, with tens of thousands of advertisers in over 40 countries. The company reportedly targets $2.5 billion in ad revenue this year and $100 billion by 2030. Jacobson's comments come amid broader industry skepticism about ad-funded models and privacy concerns.
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