Observed Signal · Jun 17, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Seamless Launches AI Campaigns for Personalized Sales Sequences
Seamless, a real-time B2B sales intelligence platform, launched "AI Campaigns," an AI personalization engine that generates unique, contact-specific outreach across email, phone, and social for every step of a sales sequence. The feature is available now to all Seamless users inside Seamless Connect (Content page, email campaign builder, and individual compose). Seamless says AI Campaigns lets users save reusable prompts that encode goal, tone and talking points; the engine then drafts hyper-personalized messages from contact and company records at scale. Brandon Bornancin (CEO) and Jonathan Pogact (VP of Marketing) are quoted describing the product as a way to scale one-to-one relevance without adding headcount. Support for AI-written call and social next-step content is rolling out following the initial email support.
New AI-driven personalization in a B2B sales automation product can improve outreach effectiveness and scale personalization, but it is a vendor feature launch rather than a platform-level or regulatory change.
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Key Takeaways & Evidence Grounding
- Seamless launched AI Campaigns, an AI engine for generating personalized messages inside sales sequences.
- AI Campaigns generates unique outreach across email, phone, and social and is available now to all Seamless users.
- Seamless is described as a real-time B2B sales intelligence platform used by more than two million sales and marketing professionals.
- AI Campaigns operates inside Seamless Connect (Content page, campaign builder email steps, individual email composer); AI-written call and social steps are rolling out next.
- Brandon Bornancin (CEO) and Jonathan Pogact (VP of Marketing) are quoted on the launch and product benefits.
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