Observed Signal · Nov 2, 2026 · Product Launch · Source: PR Newswire: Technology News · Impact: 1/5 · Sentiment: Positive
Scientific Games Showcases Omnichannel Lottery Tech at WLS 2026
Scientific Games will showcase its latest portfolio of games, technology, and services at the World Lottery Summit (WLS) 2026 in Sydney, Australia, from November 9-12, 2026. Under the theme 'Powering Possibilities,' the exhibit will feature instant game innovations, digital games, licensed brands, loyalty and CRM solutions, and retail technology, all designed to create connected omnichannel player experiences. Highlights include Scratch Connect, which extends physical tickets into digital play; the SCiQ ecosystem for retail modernization with AI-driven self-service terminals; and a new MONOPOLY eInstant game. The company emphasizes using player insights, data analytics, and AI to personalize engagement and optimize the player journey. With over 75 countries represented, Scientific Games aims to help lotteries build stronger player relationships and drive responsible growth.
This is a product showcase press release about lottery technology, not directly relevant to AdTech/MarTech or broader advertising industry.
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Key Takeaways & Evidence Grounding
- Scientific Games will exhibit at WLS 2026 in Sydney, Australia, from November 9-12, 2026.
- The 'Powering Possibilities' exhibit will feature instant games, digital games, licensed brands, loyalty/CRM, and retail technology.
- New products include the SCiQ retail ecosystem, WAVE terminals, PlayCentral kiosks, and ScreenPlay digital instant-win games.
- Scratch Connect and a new MONOPOLY eInstant game are highlights, with over 100 licensed brands like FAST & FURIOUS and UNO.
- Beth Bresnahan is Chief Communications & Brand Officer at Scientific Games.
Connected Companies & Entities
3 Entities mapped“MONOPOLY is a trademark of Hasbro.”
“UNO trademarks are owned by Mattel.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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