Observed Signal · Oct 19, 2026 · Market Signal · Source: ChannelEngine · Impact: 2/5
SAP Connect 2026 recap
Discover key insights from SAP Connect 2026, including ChannelEngine's partnership with SAP and how they enhance ecommerce operations for brands like Nestlé.
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Recent verified developments and strategic activity across this market segment.
Nestlé Revolutionizes Marketing with AI-Driven Workflows
Nestlé is integrating AI into its marketing and sales operations by rebuilding underlying systems and deploying AI-enabled tools. The company completed the first phase of a global upgrade to SAP S/4HANA Cloud Private Edition, covering more than 50,000 users across 112 countries, with full deployment expected within two years. The new platform embeds SAP’s AI copilot to surface insights and automate routine tasks. In 2025 Nestlé launched an AI-powered content service that uses digital twins—built with tools including NVIDIA Omniverse and OpenUSD—to generate adaptable product visuals for e-commerce and digital media, supporting brands such as Purina, Nescafé Dolce Gusto and Nespresso. Nestlé frames the work as fixing data and workflow foundations first, then building AI capabilities that accelerate content production, lower costs, and enable more data-ready marketing operations.
Transforming Marketing: Join SAP's Engagement Revolution Online!
Engage with SAP Online is a free, half-day virtual event now available on demand that brings senior marketing, CX and engagement practitioners together to address what SAP calls the "Engagement Divide" — the gap between customer expectations and many organizations’ channel-centric operating models. The program features Sara Richter (CMO, SAP Engagement Cloud) presenting findings from the SAP Engagement Index (10,000 consumers; 4,800 senior decision-makers) and a keynote from Mark Ritson. Practitioners from BMW Group, Essity and Sinch discuss operationalizing AI, connected systems and unified customer profiles. SAP’s research highlights mismatches such as 75% of consumers being put off by disorganized brands, low brand engagement on preferred channels (41% of consumers prefer apps vs. 28% of brands engaging there) and that only 21% of organizations score at high maturity for engagement. The event focuses on shifting from channel optimization to relationship-centric operating models.
How Bugaboo reduced marketplace launch preparation from weeks to one day with ChannelEngine and Salsify
Discover how Bugaboo simplified the complexity of selling across brands, countries, and marketplaces, automating 90% of ...
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