Observed Signal · Jul 7, 2026 · Retail Expansion · Source: Modern Retail · Impact: 2/5 · Sentiment: Neutral
Salomon Aims to Double U.S. Stores by 2028
Salomon is accelerating its North American retail expansion ahead of its 80th anniversary, aiming to roughly double its U.S. footprint. The brand opened a new Flatiron Street store in New York in July, bringing standalone U.S. locations to six, and plans additional openings including Beverly Hills this fall. Salomon expects its U.S. store count to reach about 12–15 by the end of 2027, targeting major cities such as Boston, San Francisco and Miami. The company emphasizes four-wall profitability, community-focused store programming, and a combined strategy of owned stores plus expanded wholesale distribution (its ‘Epicenter’ strategy). Salomon is owned by Amer Sports, which reported strong recent revenue growth and said Salomon surpassed $2 billion in sales in 2025. In North America roughly two-thirds of Salomon’s business comes from wholesale partners (REI, Nordstrom, Fleet Feet) and about one-third from direct channels.
Brand-level retail expansion affects physical retail footprint, wholesale partnerships, and DTC vs wholesale mix — relevant to retail and commerce strategies but not industry-shifting for AdTech/MarTech.
Track Amer Sports Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Salomon opened a new Flatiron (New York City) standalone store in July, bringing standalone U.S. stores to six.
- Salomon plans a Beverly Hills store this fall and is targeting Boston, San Francisco and Miami.
- Salomon could reach 12–15 U.S. stores by the end of 2027, per Steve Doolan, general manager and president of the Americas.
- About two-thirds of Salomon’s North American business comes from wholesale partners (e.g., REI, Nordstrom, Fleet Feet); roughly one-third is from direct channels (owned stores and website).
- Salomon is owned by Amer Sports; Amer Sports said Salomon surpassed $2 billion in sales in 2025 and grew ~35% year-over-year.
Connected Companies & Entities
6 Entities mapped“Salomon is owned by Finnish retail conglomerate Amer Sports, which also oversees Wilson, Atomic and Arc’teryx....”
“In North America, the vast majority of the brand’s business, about two-thirds by Doolan’s estimation, comes from retail partners like REI, N...”
“Salomon is going into 44 Foot Locker doors later in July, and it continues to seek out partners across the Americas, Doolan said....”
“Beth Goldstein, a footwear industry analyst for Circana....”
“Major players like Adidas and Nike, as well as newer players like Hoka and On, are 'fighting for share,' Goldstein said....”
“Major players like Adidas and Nike, as well as newer players like Hoka and On, are 'fighting for share,' Goldstein said....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Salomon Launches at Foot Locker in U.S.
Foot Locker has partnered with France-based Salomon to introduce a curated outdoor/sneaker assortment in stores and online beginning mid‑July 2026 (reports cite July 15–19). Selected men’s and women’s silhouettes — including the XT‑6, XT‑6 Gore‑Tex and XT‑Whisper — will retail roughly $145–$200. The rollout includes in‑store marketing and an Aug. 1 farmers’-market‑inspired outdoor pop‑up outside the Foot Locker on 20th Street in New York City, with follow-up pop-ups planned in Los Angeles and Miami. The collaboration is part of an inventory refresh under parent company Dick’s Sporting Goods after last year’s roughly $2.4 billion acquisition; Dick’s is expanding Foot Locker’s “Fast Break” format to about 250 stores and has reported Foot Locker’s return to profitability with U.S. store sales up over 6%. Salomon reported 35% revenue growth last year, surpassed $2 billion in sales, and plans U.S. store expansion.
Amer Sports Raises Q3 2026 Sales Guidance, Long-Term Targets
Amer Sports increased its Q3 2026 revenue guidance to 20-22% growth from 18-20%, citing stronger demand. The company also confirmed its long-term growth algorithm, targeting low-double-digit to mid-teens annual revenue growth and improving adjusted operating margins. Key growth drivers include Arc'teryx, Salomon softgoods, and Wilson Tennis 360. The company reaffirms these targets despite a higher base.
U.S. Polo Assn. Hits Record $2.7B, Targets Gen Z
U.S. Polo Assn. reported a record $2.7 billion in global retail sales for 2025, up from $2.5 billion in 2024, driven by expansion of its retail footprint, stronger North America performance and growth in India. The brand—managed by USPA Global and linked to the United States Polo Association nonprofit—now operates about 1,200 stores and 60 e‑commerce sites worldwide. Management says roughly 55% of revenue comes from wholesale, 25% from its retail fleet and 20% from e‑commerce (up from 2% in 2018). The company is investing in stores, social media (noting growth to ~15 million followers), linear and streaming media placements (ESPN, Star Sports India, Eurosport), and aims for $4 billion in global retail sales while planning hundreds more store openings and additional e‑commerce sites.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.