Observed Signal · Feb 9, 2017 · Market Research Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Salary Report 2017: Online Marketing Earnings
The German Salary Report 2017 by StepStone, summarized by OnlineMarketing.de, shows that average gross annual earnings across all professions rose from €52,000 to €57,150 (a 10% increase). In Marketing, average pay increased from €49,080 to €52,244 (+6%), with regional and company-size variation (roughly €46,771 at small firms to €63,051 at firms with over 1,000 employees) and Hessen identified as the top region for marketing roles. For Online Marketing specifically, salaries range from €32,357 (up to 2 years’ experience with a school degree) to €62,313 (more than 10 years with an academic degree), and six to ten years of experience with a degree yields about a 47% increase on average. Within marketing, Brand Management and Product Management pay the most (Brand entry €47,917; Product Managers >10 years €83,702), while Social Media Managers rise to €54,500 after ten years (the lowest among fields). The data stems from StepStone’s autumn 2016 survey of ~60,000 professionals (≈70% non-management, 30% management).
Industry salary benchmark data for Online Marketing; moderate relevance to AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- Average annual gross income across all professions in Germany rose from €52,000 to €57,150 (10%).
- Marketing Fach- und Führungskräfte average income rose from €49,080 to €52,244 (+6%), with small firms at €46,771 and large firms at €63,051.
- Online Marketing salaries range from €32,357 to €62,313 depending on experience and degree; 6–10 years with a degree yields about a 47% increase.
- Brand Management entrants earn €47,917; Product Managers with >10 years earn €83,702.
- Social Media Manager salaries reach €54,500 after ten years, the lowest among marketing fields; StepStone surveyed ~60,000 professionals in autumn 2016 (70% non-management, 30% management).
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