Observed Signal · Mar 25, 2026 · Contributor Profile · Source: State of Streaming · Impact: 1/5 · Sentiment: Neutral
Roku's Lindsay Pullins — State of Streaming Contributor
Lindsay Pullins is listed as a Top Contributor on the State of Streaming site. She is Director of Business Development & Partnerships at Roku, focusing on retail media, commerce and performance, and previously worked at Kroger Precision Marketing. Her profile lists the Cincinnati Metropolitan Area as her location, marks her as available for mentoring, and identifies 'Demand Side' as her area of contribution. No article contributions are shown on the page.
Contributor profile of a Roku executive in retail media — relevant as a talent/industry signal but not a substantive product, policy, or market event.
Track Roku Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Lindsay Pullins is Director of Business Development & Partnerships at Roku, focused on retail media, commerce and performance.
- She previously worked at Kroger Precision Marketing.
- Her State of Streaming profile lists her as a Top Contributor and notes 'Demand Side' as her area of contribution.
- Profile lists location as Cincinnati Metropolitan Area, OH, United States and indicates she is available for mentoring.
- No article contributions are shown on the State of Streaming contributor page.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
The Roku Channel — Streaming App Profile
State of Streaming's publisher page for The Roku Channel provides a company profile and links to recent streaming industry articles. It lists The Roku Channel as a free, ad-supported streaming app owned by Roku, Inc., with headquarters in San Jose, CA and a 2017 founding date. The page notes availability on Roku devices and the web, includes the channel's website, and links to related publisher entries (Friendly TV, Nowly). The page functions as a directory/profile entry rather than a news article and does not present a dated editorial story.
Rob Friedlander Listed as State of Streaming Contributor
Rob Friedlander is listed as a Top Contributor on the State of Streaming website. He is Executive Vice President at Transmit and is based in New York, NY. His profile describes him as a revenue-focused sales and business development leader with 20+ years of experience across finance, technology, and media, and highlights expertise in strategic partnerships, C-level negotiations, team building, and product launches. The profile notes he is available for mentoring and lists his area of contribution as 'Demand Side'. No published contributions are shown on the page.
Roku Removes Out-of-Market Local News from Live TV Guide
Roku has recently reorganized The Roku Channel's free, ad-supported lineup, moving many local broadcast affiliates into the 9000 channel range. Following this change, users report that out-of-market local stations have disappeared from the Live TV Channel Guide, leaving only affiliates from their own designated market. This affects Roku TVs, Roku players, and The Roku Channel app on third-party devices, even without a Roku account. Manual zip code changes do not restore the missing stations, leading observers to conclude that Roku determines market eligibility via network location (IP address) rather than user-entered settings. Roku has not publicly explained whether this is intentional, a contractual change, or a guide error. The reduction appears widespread across different regions, and no restoration timeline has been announced.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.