Observed Signal · Jul 7, 2026 · Product Launch · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Positive
Roku Adds Six Free Channels to Roku Devices
Roku rolled out six new free, ad-supported channels on July 7, 2026, available to users on all Roku TVs and Roku players via The Roku Channel. The additions include Watch Wed Wrestling (5246), World of Love Island (733), iShowSpeed TV (833), The Kalogeras Sisters (838), FREE TV (1023) and Mayday Cesar Art Tro a Leree (1024). The channels are discoverable through the built-in channel store and integrate into users’ home screens, expanding Roku’s free ad‑supported programming lineup and increasing inventory for advertisers targeting CTV audiences.
Roku (a major CTV platform) expanded its free ad‑supported channel lineup, increasing CTV inventory and options for advertisers — notable but not industry‑shifting.
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Key Takeaways & Evidence Grounding
- Roku added six new free, ad-supported channels to Roku TVs and Roku players on 2026-07-07.
- New channels and their channel numbers: 5246 Watch Wed Wrestling; 733 World of Love Island; 833 iShowSpeed TV; 838 The Kalogeras Sisters; 1023 FREE TV; 1024 Mayday Cesar Art Tro a Leree.
- The channels are available through The Roku Channel and can be found in the device-built channel store.
- Channels stream continuously from their content libraries and are supported by advertising.
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Roku Adds Six Free Live Channels to The Roku Channel
Roku has added six new free live linear channels to The Roku Channel roster, now available to Roku TVs and Roku streaming players. The additions — channels 5247 (CW Pwede WWE), 1025 (cindietv), 925 (Real American Voice in E3), 924 (LATiunus), 580 (Danny Duncan TV), and 577 (AMP) — are ad-supported and stream in The Roku Channel’s live TV guide without additional subscription fees. The update expands Roku’s free linear content mix across entertainment, news, Spanish-language, independent film, creator-driven, and music-oriented programming. The article was published on 2026-08-11.
Roku Adds 12 Free Channels in June 2026
Roku expanded its free, ad-supported live-channel lineup on June 28, 2026, adding 12 new 24/7 channels to The Roku Channel available on Roku TVs, players and other compatible devices. The new channels span genres including adventure, history, lifestyle, anime and sports, with dedicated additions for women's soccer and a Spanish-language feed. The update is part of Roku’s ongoing strategy to grow its free live-TV (FAST/AVOD) inventory, increase content discovery, and provide more ad-supported viewing options for cord-cutters and price-sensitive households.
Roku Adds Seven Free Live Channels to Roku Devices
Roku announced on 2026-06-30 that it added seven new live channels to Roku TVs and Roku players, expanding The Roku Channel’s free, ad-supported lineup. The additions include QVC 365, Local Now Las Vegas, Dateline Español, Telemundo Las Vegas, Joy Sauce Network, Popcorn Center, and Rugby Pass TV. The new channels cover shopping, local news, Spanish-language programming, positive entertainment, movies and sports, and are available without subscription fees via the Roku Channel Store or the device live TV guide. Roku positions the expansion as a way to broaden viewer choice, reach niche audiences, and keep engagement on its platform.
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