Observed Signal · Oct 8, 2026 · Campaign Launch · Source: Digiday · Impact: 1/5 · Sentiment: Positive
Revlon Updates Image by Leveraging Heritage
At the 2026 Advertising Week, Revlon executives discussed the brand's strategy to modernize its image while embracing its heritage. The company appointed musicians Teyana Taylor and Megan Moroney as campaign faces for 'Be Unforgettable', an update of a 1980s/90s campaign. Dana Medema, President of North America, emphasized targeting 'e-glam' consumers across ages. The brand trimmed its tagline to 'Revlon: Be unforgettable' to suit modern ad formats. Revlon, which emerged from bankruptcy in 2023 under new ownership, aims to stay relevant in a competitive beauty market. The campaign was created by agency DonerColle Partners, with CEO Jessica Henrichs noting shifts like removing male voiceovers.
News about a consumer brand's marketing campaign, relevant to advertising but not a major industry shift.
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Key Takeaways & Evidence Grounding
- Revlon named Teyana Taylor and Megan Moroney as faces of its 'Revlon Be Unforgettable' campaign in April.
- The campaign updates a 1980s/90s Revlon campaign featuring Cindy Crawford and Oprah.
- Revlon's tagline was shortened to 'Revlon: Be unforgettable' for modern ad formats.
- Revlon emerged from Chapter 11 bankruptcy in 2023 as a privately held company.
- The campaign was developed by agency DonerColle Partners.
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Dove: 20+ Years of the 'Real Beauty' Campaign
This feature retrospective (published 2026-08-13) reviews over 20 years of Dove's 'Real Beauty' campaign, originally launched in 2004. The article notes that Dove (a Unilever brand) and agency Ogilvy created the 'Real Beauty' platform and presents what the authors consider the ten most moving advertisements and appearances from the campaign's history. The piece positions 'Real Beauty' as a benchmark for values-driven brand campaigns and traces its origin to a Dove brand relaunch roughly 22 years ago.
Boots Launches 'Give it Some Boots' Brand Platform via WPP
Boots, the UK health and beauty retailer, has launched a new brand platform, 'Give it Some Boots', replacing 'With you, for life'. The campaign, created with WPP, features original music by indie artist Gretel, choreography by Holly Blakey, and depicts real women facing beauty and health challenges, including a moving scene with a chemotherapy patient. Boots CMO Charlotte Lock, who joined in November 2025, briefed WPP to 'make me feel uncomfortable' and chose the boldest of five concepts after consumer research. The platform aims to turn the brand's high trust scores into a more human connection, supported by a new visual identity rolling out from September 9, 2026. The campaign will be supported by creator content and personalized offers to Advantage Card holders.
Lauren Douglass: Authentic B2B Branding and Content for 2026
Lauren Douglass, founder of Reverve, appears on the AdTechGod podcast (Ep. 126) to discuss modern B2B marketing. Drawing on experience at Citibank, Teads, and Channel Factory, she describes Reverve as a consultancy that unifies PR, social, and content strategy. The conversation emphasizes authenticity, personal point of view, and consistent content creation as core drivers of B2B growth into 2026. Douglass argues personal brands and vulnerable storytelling outperform polished corporate jargon, and that AI will assist content production without replacing human connection. The episode covers practical challenges—planning, organization, and the emotional work of building a personal brand—and recommends companies encourage employees to share unique perspectives to create more human-centric marketing.
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