Observed Signal · Jun 4, 2025 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Reddit Adds Profile Curation Feature
Reddit has introduced Profile Curation, a feature that gives users more control over how their public posts and comments are displayed on their profiles. With Profile Curation, users can hide all public posts and comments, or choose to display posts and comments only from selected communities. The new settings cannot be applied to individual posts or comments, but operate at the profile level. The options are accessible under a new section labeled 'Curate your Profile' and include sliders to allow or block NSFW content and to toggle the visibility of follower counts. The change is framed within Reddit's large ecosystem, citing more than 400 million weekly active users and over 100,000 active communities, underscoring the importance of discovery and profile presentation. The article references an explainer on Threads but provides limited detail beyond the profile-level controls. This update emphasizes user agency and content curation in shaping on-platform visibility.
Moderate platform feature update affecting user profiles and discovery on Reddit.
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Key Takeaways & Evidence Grounding
- Reddit introduces Profile Curation to hide/show posts and comments on profiles.
- Users can hide all public posts and comments or show posts from selected communities only.
- Profile settings live in a new 'Curate your Profile' section with NSFW and follower-count toggles.
- Feature does not apply to individual posts/comments; changes apply at profile level.
- Reddit has over 400 million weekly active users and more than 100,000 active communities.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Reddit Tests Verified Profiles with Grey Checkmark
Reddit has announced a test of a verified-profile feature, introducing a gray checkmark that can be shown next to a user's name. A limited group of users, including public figures and Reddit partners, will participate in the opt-in verification. Reddit emphasizes that verification is voluntary and not a mechanism for raising status, aiming instead to clarify identity in contexts where verification matters (e.g., AMA hosts, journalists, brands) and to ease moderator work. Benefits for verified users may include the gray checkmark across profiles, communities, feeds, and search results, access to Reddit Pro, and a company badge/watermark replacement for AMAs or announcements. Eligibility requires a properly maintained account and regular activity; application is not currently open. Reddit notes the feature preserves pseudonymity, and more information will follow as the rollout expands. Bluesky has also introduced a blue-hued verification this year as a comparison.
Mastodon Revamps Profiles to Improve Usability
Mastodon is rolling out a redesign of user profiles to make its decentralized social network easier to use for mainstream audiences and organizations. The changes replace dual post views with a single “Activity” tab and a dropdown to toggle replies and boosts, surface hashtags at the top of profiles, simplify pinned-posts behavior, and add explanatory UI for dual @handles. Profiles gain more customizable visibility (hide Media/Featured tabs), side-by-side custom fields editable on iOS and Android, and easier access to link verification and image cropping/alt text. The update is available initially on mastodon.social and nightly builds, with a wider release planned in the Mastodon 4.6 software update in the coming weeks. Mastodon’s monthly active users are about 800,000, down from roughly 1 million at peak.
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