Observed Signal · Oct 29, 2026 · Partnership · Source: FOX · Impact: 2/5
Red Seat Ventures Announces Exclusive Partnership with Homecoming Golf
Red Seat Ventures (RSV), a creator-led media company under Fox Corporation's Tubi Media Group, has announced an exclusive partnership with golf media brand Homecoming Golf. RSV will hold exclusive audio and video rights for tentpole properties such as the Drink Cart Scramble and Marquee Match Series, while supporting programming across YouTube and third-party platforms. The partnership launches with the premiere of Drink Cart Scramble on November 24, 2026, featuring LeBron James.
This partnership illustrates Fox Corporation's ongoing strategy via Tubi Media Group to monetize creator-led sports content by providing ad sales, distribution, and business infrastructure to digital video franchises.
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Key Takeaways & Evidence Grounding
- Red Seat Ventures acquires exclusive audio and video rights for Homecoming Golf's tentpole properties, including Drink Cart Scramble and Marquee Match Series.
- The comedic video series Drink Cart Scramble premieres on YouTube on November 24, 2026, featuring LeBron James as its first guest.
- Drink Cart Scramble is hosted by Paul Rivera, Justin Leonard, and Oronde Garrett.
- Red Seat Ventures operates as a standalone company within Fox Corporation's Tubi Media Group and represents more than 40 premium creators.
- Homecoming Golf combines original programming, physical gathering spaces, live events, and merchandise.
Connected Companies & Entities
1 Entity mapped“The parent corporation of Tubi Media Group, which operates Red Seat Ventures as a standalone company.”
Related Market Signals & Shifts
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Goalhanger Launches Ventures, Backs Invisible Media and Backyard Cricket
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