Red Points Launches Deepfake Protection Service

Red Points announced Deepfake Protection, a new service that detects and removes AI-generated videos impersonating public figures for fraudulent purposes. The solution combines honeypot discovery agents, computer vision (facial recognition), voice analysis, behavioral profiling, NLP and risk models to detect impersonation across both paid and organic video on major social platforms. Red Points says the technology is built into its broader brand-protection stack, trained on billions of monthly data points, and is intended to reduce false positives while enabling automated takedowns. The company cites a widening range of targets — from politicians and celebrities to executives, influencers and sector-specific figures — and highlights scalability and contextual validation as core challenges the product addresses.