Observed Signal · Jul 7, 2026 · Programming Relaunch · Source: Meedia · Impact: 1/5 · Sentiment: Neutral
rbb 88.8 sharpens Berlin-focused profile
Rundfunk Berlin-Brandenburg has relaunched its pop radio station rbb 88.8 with the new claim “Deine Hits. Dein Berlin”, repositioning the station to focus more explicitly on Berlin and everyday life in the city. The relaunch introduces a broader music mix, new sound design and revised program blocks, including a new drivetime show “Hallo Berlin” (14:00–17:30) followed by “Guten Abend Berlin”. Evening music strands now start at 20:00 and new weekly formats such as “Pop‑Smoothies” (Monday) and “Dein Jahr” (Tuesday) were added. The station will address listeners with the informal “du”. Program director Karen Schmied, music chief Holger Lachmann and editorial lead Momo Faltlhauser are quoted about the editorial and musical direction. Regional advertising is sold by rbb media, while ARD Media handles national sales. The article was published by MEEDIA on 2026-07-07.
Regional radio programming and brand relaunch with limited industry impact; relevant to audio advertisers because rbb media and ARD Media handle ad sales but not industry‑shifting.
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Key Takeaways & Evidence Grounding
- Rundfunk Berlin-Brandenburg relaunched its pop station rbb 88.8 under the claim "Deine Hits. Dein Berlin" to focus more on Berlin and Berliners' everyday life.
- New programming includes a drivetime show "Hallo Berlin" (14:00–17:30) and a follow-up "Guten Abend Berlin"; evening music blocks now start at 20:00.
- The relaunch adds new weekly formats such as "Pop‑Smoothies" (Monday) and "Dein Jahr" (Tuesday) and emphasizes a broader music selection and new sound design.
- Station leadership quoted: Program Director Karen Schmied, Music Chief Holger Lachmann and Editorial Director Momo Faltlhauser described the editorial and musical changes.
- Regional ad sales for rbb 88.8 are handled by rbb media; ARD Media is responsible for national (overregional) marketing.
Connected Companies & Entities
2 Entities mapped“ARD Media handles overregional (national) advertising sales for rbb 88.8....”
“The article reporting the relaunch was published by MEEDIA....”
Related Market Signals & Shifts
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