Observed Signal · Feb 8, 2023 · Technical Release · Source: Quo Vadis News · Impact: 2/5 · Sentiment: Neutral
Quo Vadis Education Session: Use Case
Quo Vadis publishes Issue #6 featuring an interview with Cary Dunst and Charmagne Jacobs of AdSlot. The discussion covers direct buying, publisher audience IDs, and Deal ID automation, highlighting productivity gains in programmatic advertising and DV360 bid stream market size. The piece introduces Expected Value Bidding (EVB) with two illustrated examples to demonstrate how optimization and obstacles in ad quality affect bidding outcomes. It emphasizes the potential impact of EVB on win rates and pricing, and invites reader questions while promoting Quo Vadis+ for ongoing tools and education. The session underscores the broader aim of helping advertisers buy better, faster, and cheaper within programmatic ecosystems.
Educational session coverage; general programmatic topics, not market-moving
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Key Takeaways & Evidence Grounding
- Quo Vadis interviewed Cary Dunst and Charmagne Jacobs of AdSlot
- Topics included Direct buying, Publisher audience ID, Deal ID Automation, productivity gains, and DV360 bid stream market size
- Discussion includes Expected Value Bidding (EVB) with two examples
- Reader questions invited; promotion of Quo Vadis+ and education sessions
- 30-minute chat referenced in the piece
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
Related Market Signals & Shifts
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