Observed Signal · Jul 7, 2026 · Ratings Report · Source: Adweek · Impact: 2/5 · Sentiment: Neutral
Q2 2026 Morning Show Ratings Released
Adweek published Nielsen national live+same-day Big Data + Panel ratings for the week of June 22, 2026 and the second quarter of 2026. NBC News' Today remained the most-watched morning broadcast in both total viewers and the Adults 25-54 demo for the week and quarter. For the week of June 22, Today averaged 2.965 million total viewers (628,000 A25-54), ABC's Good Morning America averaged 2.799 million (451,000 A25-54), and CBS Mornings averaged 1.656 million (253,000 A25-54). Quarter-to-date (Q2 2026) averages were Today 3.021 million/629,000 A25-54, GMA 2.843 million/470,000 A25-54, and CBS Mornings 1.754 million/284,000 A25-54. Year-over-year and week-over-week percentage changes are reported per Nielsen comparisons.
Nielsen TV ratings inform advertiser buying and campaign planning for linear TV; figures confirm Today’s continued leadership and show short-term week-over-week and year-over-year trends that matter to media buyers and networks.
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Key Takeaways & Evidence Grounding
- For the week of June 22, 2026, NBC News’ Today averaged 2,965,000 total viewers and 628,000 Adults 25-54 viewers.
- For the week of June 22, 2026, ABC News’ Good Morning America averaged 2,799,000 total viewers and 451,000 Adults 25-54 viewers.
- For the week of June 22, 2026, CBS Mornings averaged 1,656,000 total viewers and 253,000 Adults 25-54 viewers.
- Q2 2026 (Nielsen Big Data + Panel) averages: Today — 3,021,000 total viewers and 629,000 A25-54; Good Morning America — 2,843,000 total viewers and 470,000 A25-54; CBS Mornings — 1,754,000 total viewers and 284,000 A25-54.
- Today remained the top show in total viewers and Adults 25-54 for the week of June 22 and had held the top demo spot for 34 consecutive months; it posted its largest June share in nearly 15 years in the A25-54 demo (47.1%).
Connected Companies & Entities
3 Entities mapped“NBC News’ Today remained the most-watched broadcast in both measured categories for the week of June 22....”
“According to Nielsen’s national live+same-day big data plus program ratings (source: Nielsen, NTI Total Viewers, Adults 25-54)....”
“CBS Mornings had 1.656 million total viewers and 253,000 viewers in the demo for the week of June 22....”
Related Market Signals & Shifts
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Today Tops Q1 2026 Morning Show Ratings
Nielsen data for Q1 2026 and the week of March 23 show NBC News’ Today as the most-watched U.S. morning show in both total viewers and the Adults 25–54 demo. For the quarter, Today averaged 3.099 million total viewers and 633,000 A25-54; ABC News’ Good Morning America (GMA) averaged 2.929 million and 498,000, while CBS Mornings averaged 1.762 million and 270,000. CBS Mornings was the only network to post declines across measured comparisons. Week-of-March-23 figures mirror the quarter trend: Today led with 3.061 million total viewers and 670,000 A25-54, GMA had 2.921 million and 508,000, and CBS Mornings had 1.791 million and 283,000. Coverage noted one prominent story during the period: the search for Nancy Guthrie, mother of journalist Savannah Guthrie. Source: Nielsen NTI National Live+Same-Day Big Data Plus Panel ratings.
Today Show Dominates Morning Ratings, Sees Major Viewer Growth
Nielsen national live+same-day ratings for the week of March 2, 2026 show NBC News’ Today leading U.S. morning shows with 3.252 million total viewers and 660,000 Adults 25-54 viewers, extending its winning streak to seven consecutive weeks. ABC’s Good Morning America averaged 2.985 million total viewers and 496,000 in A25-54, registering a week-to-week decline of 5% but a year-over-year gain versus the same week in 2025. CBS Mornings averaged 1.775 million total viewers and 278,000 A25-54; its weekly average is based on three days due to retitled telecasts being excluded from averages. Nielsen’s Live+Same-Day Big Data Plus Panel measurement is cited as the source. The article notes retitled broadcasts (CBS Morn and Today TS) were excluded from weekly and season averages, and NBC’s weekly averages are based on four days (Tuesday–Friday).
Morning Show Ratings Drop: Today Leads, GMA Closes Gap
For the week of March 9, 2026, NBC News’ Today remained the most-watched U.S. morning newscast in total viewers and Adults 25-54, but all three major network morning shows — Today, ABC’s Good Morning America (GMA) and CBS Mornings — saw week-over-week declines. Nielsen national Live+Same Day Big Data Plus Panel ratings show Today averaged 2.918 million total viewers and 634,000 A25-54 viewers; GMA averaged 2.838 million and 452,000 in the demo; CBS Mornings averaged 1.688 million and 273,000. GMA was the only show with year-over-year gains (+12% total, +4% demo). CBS Mornings was retitled to “CBS Morn” on March 10, 2026, and that retitled telecast is excluded from the weekly and season averages (CBS’s weekly averages use four days).
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