Observed Signal · Sep 21, 2026 · Market Signal · Source: PUMA · Impact: 3.5/5
PUMA Newsroom: New leadership appointments and executive changes
PUMA announces new European leadership, CCO Matthias Baeumer to step down, Steve Cecchini to lead global Sports Marketing, and departure of VP Johan Adamsson.
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PUMA Newsroom: New leadership appointments and CCO departure
PUMA appoints new European leadership, CCO Matthias Baeumer to step down, Steve Cecchini to lead global Sports Marketing, and departure of VP Johan Adamsson.
PUMA appoints Steve Cecchini to lead global Sports Marketing
PUMA has appointed Steve Cecchini to lead global Sports Marketing, as announced on the newsroom page. This follows the departure of Johan Adamsson, VP Global Sports Marketing & Sports Licensing.
PUMA CCO Matthias Baeumer to step down from Management Board
PUMA announces that Chief Commercial Officer Matthias Baeumer will step down from the Management Board, effective as of the announcement date. This is a significant executive leadership change.
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