Observed Signal · Jun 24, 2026 · Product Launch · Source: Prof G Media · Impact: 1/5 · Sentiment: Neutral

Prof G Media Launches Storyteller's Toolkit

Executive Signal Summary

Prof G Media is launching a Substack-exclusive content series called “The Storyteller’s Toolkit,” produced by its full team and available to Prof G+ paid subscribers. The launch includes live masterclasses and subscriber-only events: Executive Producer Katherine Dillon will host a masterclass on “Design as Differentiator” the day after publication; Raging Moderates co-host Jessica Tarlov will livestream with Iowa Senate nominee Rep. Josh Turek on June 29, 2026; and the author will hold a Predictions Mid‑Year Check‑In for Prof G+ subscribers on June 30, 2026. The newsletter also highlights the weekly Extra Credit research series (led by Head of Research Mia Silverio) and recent deep dives on storytelling and live sports’ impact on media.

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High Confidence

Publisher-level content and live events targeted at paid subscribers; relevant to media/publisher channels but of limited broader AdTech industry impact.

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Key Takeaways & Evidence Grounding

  • Prof G Media is releasing a Substack-exclusive series called “The Storyteller’s Toolkit.”
  • Executive Producer Katherine Dillon will host a live masterclass, “Design as Differentiator,” on 2026-06-25 at 12:30 p.m. ET (described as 'tomorrow' in the publication).
  • Raging Moderates co-host Jessica Tarlov will livestream with Iowa Democratic Senate nominee Rep. Josh Turek on 2026-06-29 at 12:30 p.m. ET.
  • A Predictions Mid-Year Check-In for Prof G+ subscribers is scheduled for 2026-06-30 at 3 p.m. ET.
  • Prof G Media’s Head of Research Mia Silverio published an Extra Credit piece on the impact of AI in the classroom.

Connected Companies & Entities

2 Entities mapped
Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: Prof G Media•Published: Jun 24, 2026
Original Coverage Title: “The Storyteller’s Toolkit”

Related Market Signals & Shifts

Recent verified developments and strategic activity across this market segment.

PodcastsAug 18, 2026

Prof G announces August livestreams and podcasts

Prof G Media published a post outlining a series of upcoming livestreams and podcast-related events in mid-August. Research lead Mia Silverio and senior producer Jennifer Sanchez will host a Substack livestream on storytelling through podcasting on Thursday, August 20 (2pm ET) for paid subscribers. Jessica Tarlov and Raging Moderates senior producer David Toledo will discuss Tarlov’s upcoming book and disagreement techniques on Friday, August 21 (1pm ET); that event will be available on Substack and YouTube. The Raging Perspective show with Jessica Tarlov and Aaron Parnas returns Wednesday, August 19 (1pm ET). A paid-subscriber Deep Dive will feature Scott in conversation with Dr. Jonathan Shedler on the effectiveness of therapy.

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Publisher & Media OwnerAug 14, 2026

Prof G Storytelling Playbook Published

Prof G Media published a storytelling playbook by Mia Silverio (2026-08-14) that explains the art and science of persuasive presentations and narrative-driven content. The article details techniques used by Scott (Prof G) — adding drama, surprising contrarian takes, selective “wow-factor” data, zooming out for broader context, personalization, and strong visualizations. It cites examples across education, Big Tech capital spending, GLP-1 drug effects on medical aesthetics, and the author’s methods for making data and complex topics memorable. The piece also announces a livestream on Aug 20 about storytelling through podcasting.

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Publisher PlatformMay 15, 2026

Prof G Media Launches Weekly Show 'The Week'

Prof G Media introduced a new weekly show, The Week, hosted by George Hahn and authored/produced with Scott Galloway. The first episode, published May 15, 2026, is available as an early video for paid Substack subscribers; the audio is live on podcast feeds and the full video will be posted to YouTube the following week. The inaugural episode discusses themes including the AI productivity boom, cognitive tradeoffs of automation, China’s growing geopolitical and economic leverage over the U.S., and economic consequences of the Iran conflict. The publisher requests subscriber feedback as it develops the series and promotes its ad-free Prof G Pod+ subscription.

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