Observed Signal · Apr 13, 2023 · Interview · Source: CMSWire · Impact: 3/5 · Sentiment: Neutral
Privacy by Design Q&A with Kristina Podnar
CMSWire interviews data privacy expert Kristina Podnar ahead of the CMSWire Connect conference. Podnar discusses 2023 privacy trends, including the Iowa Consumer Data Protection Act (effective 2025) and the ISO 31700 privacy-by-design standard. She emphasizes the importance of data provenance and privacy-by-design frameworks to balance compliance with engaging user experiences. She cites Under Armour, Apple, Diageo, Mastercard, Shell, Ikea, and Unilever as privacy-first examples, and warns that many Global 2000 companies still lack basic data governance.
Interview with a privacy expert covering new regulations (Iowa law, ISO 31700) and industry best practices, directly relevant to AdTech data handling and compliance.
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Key Takeaways & Evidence Grounding
- Iowa's Consumer Data Protection Act (ICDPA) was signed into law in 2023, effective January 1, 2025.
- The International Organization for Standardization (ISO) adopted the 31700 standard for privacy by design on February 8, 2023.
- Kristina Podnar will speak at CMSWire Connect in Austin, Texas, May 10-12, 2023.
- Under Armour, Apple, Diageo, Mastercard, Shell, Ikea, and Unilever are cited as privacy-first companies.
- Podnar highlights data provenance/passport as the key industry issue for 2023.
Connected Companies & Entities
10 Entities mapped“Under Armour took one on the chin after its 2018 data breach and went all in on security and data privacy by design....”
“Apple is obviously an industry standard for a reason. I think its privacy by design concepts are embedded into everything the company does....”
“I’ve also gotten to see firsthand the work that Diageo, Mastercard, Shell, Ikea and Unilever are up to, and they all deserve kudos for stepp...”
“I’ve also gotten to see firsthand the work that Diageo, Mastercard, Shell, Ikea and Unilever are up to, and they all deserve kudos for stepp...”
“I’ve also gotten to see firsthand the work that Diageo, Mastercard, Shell, Ikea and Unilever are up to, and they all deserve kudos for stepp...”
“I’ve also gotten to see firsthand the work that Diageo, Mastercard, Shell, Ikea and Unilever are up to, and they all deserve kudos for stepp...”
“I’ve also gotten to see firsthand the work that Diageo, Mastercard, Shell, Ikea and Unilever are up to, and they all deserve kudos for stepp...”
“allows organizations to be certified for compliance after passing a review by auditing firms like Deloitte, KPMG, and PwC....”
“allows organizations to be certified for compliance after passing a review by auditing firms like Deloitte, KPMG, and PwC....”
“allows organizations to be certified for compliance after passing a review by auditing firms like Deloitte, KPMG, and PwC....”
Ontology Mapping & Concepts
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