Observed Signal · Jan 11, 2024 · Funding · Source: Tech.eu · Impact: 2/5 · Sentiment: Positive
Primetag secures €3.5M for influencer marketing analytics platform
Portuguese data and martech company Primetag announced a €3.5 million funding round co-led by Indico Capital Partners and Iberis Capital. Primetag specializes in influencer marketing analytics, offering a SaaS platform that enables brands, agencies, agents, and influencers to connect and measure campaign KPIs with a full-funnel, real-time view. The platform provides omnichannel measurement, including online and offline sales conversions, and serves clients in over 50 markets. The funding will accelerate Primetag's product pipeline, expand market and sales capabilities for international growth, and finalize testing of an MVP for a new business line. CEO Manuel Albuquerque said the company is positioned to scale globally, with Indico's Stephan Morais highlighting the growing demand for sophisticated data analytics in the influencer marketing sector.
Funding round for a MarTech startup in influencer marketing analytics; relevant but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Primetag raised €3.5 million in funding.
- The round was co-led by Indico Capital Partners and Iberis Capital.
- Primetag is a Portuguese data and martech company specializing in influencer marketing analytics.
- The platform provides omnichannel measurement, including online and offline sales conversions.
- Primetag operates in over 50 markets.
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