Observed Signal · Aug 14, 2026 · Experiential Activation · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Power Outage on Piazza Grande
Mobiliar, the main partner of the Locarno Film Festival, ran a sponsorship spot by creative collective Insighters that staged a live power outage on the Piazza Grande during a screening. The film spot — produced with production company Stories — included an AI-generated leopard and used generative AI for visual realization so no real wild animals were needed. The interruption was shown both on screen and on the plaza, then resolved by visible operators before the spot continued. The campaign ties into Mobiliar’s festival presence and its 200-year anniversary theme.
Notable creative/experiential activation using generative AI and live staging at a major film festival; relevant to creative production and sponsorship practices but limited impact on core AdTech infrastructure.
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Key Takeaways & Evidence Grounding
- Mobiliar showed a sponsorship spot at the Locarno Film Festival that staged a power outage on the Piazza Grande.
- The campaign concept was created by the collective Insighters and the film was produced together with production company Stories.
- Generative AI was used for the visual realization, including an AI-generated leopard, avoiding use of real wild animals.
- During the screening the film and the onsite projection briefly went dark; operators were shown restoring the projection and the spot continued.
- Mobiliar has been the festival's main partner since 2017 and the spot was produced as part of Mobiliar’s 200-year anniversary campaign.
Connected Companies & Entities
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Related Market Signals & Shifts
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Swiss BBQ Networking at Cannes Lions Festival
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Rysm and Drees & Sommer Release AI-Generated Spot
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Swisscom launches AI-made 'devicemonials' campaign
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