Observed Signal · Jul 8, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Power Digital Names Charlie Chappell CPG President
Power Digital appointed Charlie Chappell as President of its Consumer Packaged Goods (CPG) Division on July 8, 2026. Chappell joins from The Hershey Company, where he served as Vice President of Innovation and Global Research & Development and previously spent 12 years at Procter & Gamble. Power Digital says the hire expands its vertical-division model to deepen CPG specialization and act as an end-to-end commerce and growth partner for brands. The move follows earlier expansion of Power Digital’s vertical strategy, including a Healthcare division launched via the acquisition of Cardinal Digital Marketing.
Notable agency leadership hire that strengthens Power Digital's CPG vertical and client capabilities, but limited industry-wide impact beyond agency/brand relationships.
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Key Takeaways & Evidence Grounding
- Power Digital appointed Charlie Chappell as President of its Consumer Packaged Goods (CPG) Division.
- Charlie Chappell most recently served as Vice President of Innovation and Global Research & Development at The Hershey Company.
- Chappell previously spent 12 years at Procter & Gamble working across more than 30 global markets.
- Power Digital earlier this year established a dedicated Healthcare division through the acquisition of Cardinal Digital Marketing.
- The article was published July 8, 2026.
Connected Companies & Entities
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