Observed Signal · Aug 6, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
PMG360 Launches AudienceIQ Audience Intelligence Platform
PMG360 announced AudienceIQ, an audience intelligence platform plus managed service designed to connect CRM data to real market activity. The product combines identity resolution, intent data, CRM enrichment, audience activation, and analytics to help B2B and B2C revenue teams identify and prioritize buyers not present in CRMs. PMG360 is offering a complimentary Audience Intelligence Audit, a 14-day free trial, and launch credits for qualified customers. The platform is available to marketing and demand generation teams across industries including Technology/SaaS, Healthcare, Financial Services, Manufacturing, Higher Education, Retail/eCommerce, Professional Services, and Nonprofits.
New audience intelligence product that links CRM coverage to broader market intent and identity resolution; relevant to B2B demand generation and customer-data strategies but not a major platform policy or industry-wide shift.
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Key Takeaways & Evidence Grounding
- PMG360 launched AudienceIQ, an audience intelligence platform paired with managed strategy and campaign execution.
- AudienceIQ combines identity resolution, intent data, CRM enrichment, audience activation, and analytics into a single system.
- PMG360 offers a complimentary Audience Intelligence Audit and a 14-day free trial; eligible teams can apply a launch credit if they move forward within 30 days of the audit.
- PMG360 claims revenue teams using intent-matched audiences see 2–3x higher conversion rates, reduce wasted ad spend by 18–40%, and generate 25–60% more pipeline.
- AudienceIQ is available to marketing and demand generation teams across Technology/SaaS, Healthcare, Financial Services, Manufacturing, Higher Education, Retail & eCommerce, Professional Services, and Associations/Nonprofits.
Connected Companies & Entities
3 Entities mapped“MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism...”
“As part of the iTech Series network, it acts as a "Brand to Demand" partner....”
“Marketing Technology News: MarTech Interview with Mark Listes, CEO @ Pendulum Intelligence...”
Ontology Mapping & Concepts
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