Observed Signal · Apr 28, 2025 · Other · Source: Tech.eu · Impact: 2/5 · Sentiment: Neutral
Pitch consulting launched for fund managers
Pitch Me First is a European advisory and marketing firm specializing in helping private equity and venture capital funds attract investors and raise capital. Founded by former institutional investor Tülin Tokatli, who previously screened proposals at the European Investment Fund (EIF), the company provides guidance on investment strategy, market positioning, and fundraising approaches. It offers services including document review, market analysis, website revamps, CRM solutions, training, and mock interviews. The article highlights the current challenging fundraising environment for VCs and PEs, noting declining capital raised in 2025, and provides examples of recent successful fundraises. Tokatli emphasizes the importance of a coherent fund strategy, a strong track record, team diversity, and proper preparation over mere personal relationships.
Relevant to fundraising ecosystem for VC/PE firms; provides insights into current market challenges and a new advisory service for fund managers.
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Key Takeaways & Evidence Grounding
- Pitch Me First is a European advisory and marketing firm launched in 2023 by Tülin Tokatli, former LP at the European Investment Fund.
- The firm helps PE and VC funds improve their fundraising pitches, documents, and investor outreach.
- VC fundraising in Europe raised only €2.3 billion across 24 funds in Q1 2025.
- Global private equity funds raised $179.1 billion in Q1 2025, a decline of $21.7 billion year-over-year.
- ESG and team diversity (including female partners) are increasingly important factors for institutional investors like the EIF.
Connected Companies & Entities
1 Entity mapped“Tokatli previously served as a Limited Partner (LP) at the European Investment Fund (EIF) and has extensive experience evaluating and managi...”
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