Observed Signal · Sep 26, 2025 · Product Launch · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
Pinterest unveils 3 ad tools for 2025
Pinterest revealed three new advertising solutions at Pinterest Presents Event 2025 to boost brand visibility and control on the platform: Top-of-Search Ads, Local Inventory Ads, and Media Network Connect. Top-of-Search Ads aim for premier placement in search results, with advertiser catalogs shown at the top in monetized markets currently in beta. Early tests report a 29% increase in click-through rate and a 32% higher chance of new users clicking the ad compared with classic campaigns. Local Inventory Ads let nearby shoppers see real-time prices for available items, with initial testers noting increased reach and in-store visits. Media Network Connect introduces a self-service tool in Ads Manager, enabling media networks to share audiences, product catalogs, and conversion data with advertisers for centralized campaign management. Pinterest is currently reported to have 578 million monthly active users, and Ben Wood of Pinterest commented on the broader insights and value this brings to brands and shoppers.
Pinterest launches three ad tools, expanding platform advertising capabilities with measurable early results.
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Key Takeaways & Evidence Grounding
- Pinterest Presents Event 2025 unveiled Top-of-Search Ads, Local Inventory Ads, and Media Network Connect.
- Top-of-Search Ads are in beta across all monetized markets.
- Early tests show a 29% higher CTR and a 32% higher likelihood of new-user clicks versus standard campaigns.
- Local Inventory Ads enable real-time pricing for nearby items and can increase reach and in-store visits.
- Pinterest has 578 million monthly active users.
Connected Companies & Entities
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Related Market Signals & Shifts
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Pinterest AI Converts Beauty Pins into Action Plans
Pinterest unveiled 'Beauty Guides,' an AI-powered feature that converts beauty-related Pins (e.g., hair and nail inspiration) into actionable plans for salon visits. Using its visual intelligence and generative AI (Pinterest Intelligence), the feature translates user images into professional salon terminology like 'balayage,' 'root melt,' and 'almond nails.' Users tapping 'Get the Guide' receive details on what to ask for, estimated time, price ranges, and maintenance requirements. At launch, it works across hairstyle, color, nail shape, and finish Pins. This represents a practical, consumer-facing application of AI, bridging inspiration with actionable steps.
Albertsons Retail Media Head Departs
Brian Monahan has left Albertsons Media Collective, the grocery chain's retail media network, after just over a year as senior vice president. The unit will now report to CMO Emily Turner, who in turn reports to EVP and Chief Merchandising Officer Michelle Larson. An Albertsons spokesperson confirmed the departure, noting that business partners were informed. Monahan, who joined from Dentsu where he led retail media solutions, and previously led retail vertical strategy at Pinterest, was unexpectedly scheduled to speak at industry events that week. Under his leadership, Albertsons launched an incremental multi-touch attribution measurement solution and a scripted branded entertainment offering. Agency executives suggest the move reflects slower-than-expected growth of the network, though client ad spend is not expected to be affected. Albertsons' digital sales grew 13% in Q1 fiscal 2026, but identical sales declined 0.8%. The company did not disclose if the position will be filled.
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