Observed Signal · Sep 11, 2018 · Earnings Report · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Pinterest Reaches 250 Million MAU, 175 Billion Pins
Pinterest reports continued growth in user engagement, recording 250 million monthly active users (MAU) and 175 billion pins. Jon Kaplan, Pinterest's Head of Global Sales, frames the figures as evidence that Pinterest offers a service users genuinely need and want. The platform notes 78% of users find brand content more useful on Pinterest than on other networks. The number of saved ideas has risen 75% year-over-year, reaching 175 billion. About 1.5 million companies are active on Pinterest and utilize ad solutions such as Shopping Ads and Promoted Video at max width. Kaplan adds, 'I truly believe we’re just getting started.' The data reinforce Pinterest's positioning as a growing advertising and brand platform, underscoring the importance of visual discovery in marketing strategies.
Moderate industry relevance due to user growth metrics for a major platform; not a disruption to the ad-tech landscape.
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Key Takeaways & Evidence Grounding
- Pinterest reached 250 million monthly active users (MAU).
- Total pins on Pinterest reached 175 billion.
- Pins increased 75% year-over-year.
- About 1.5 million businesses are on Pinterest using Shopping Ads and Promoted Video at max width.
- 78% of users say brand content on Pinterest is more useful than on other platforms.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Pinterest AI Converts Beauty Pins into Action Plans
Pinterest unveiled 'Beauty Guides,' an AI-powered feature that converts beauty-related Pins (e.g., hair and nail inspiration) into actionable plans for salon visits. Using its visual intelligence and generative AI (Pinterest Intelligence), the feature translates user images into professional salon terminology like 'balayage,' 'root melt,' and 'almond nails.' Users tapping 'Get the Guide' receive details on what to ask for, estimated time, price ranges, and maintenance requirements. At launch, it works across hairstyle, color, nail shape, and finish Pins. This represents a practical, consumer-facing application of AI, bridging inspiration with actionable steps.
Albertsons Retail Media Head Departs
Brian Monahan has left Albertsons Media Collective, the grocery chain's retail media network, after just over a year as senior vice president. The unit will now report to CMO Emily Turner, who in turn reports to EVP and Chief Merchandising Officer Michelle Larson. An Albertsons spokesperson confirmed the departure, noting that business partners were informed. Monahan, who joined from Dentsu where he led retail media solutions, and previously led retail vertical strategy at Pinterest, was unexpectedly scheduled to speak at industry events that week. Under his leadership, Albertsons launched an incremental multi-touch attribution measurement solution and a scripted branded entertainment offering. Agency executives suggest the move reflects slower-than-expected growth of the network, though client ad spend is not expected to be affected. Albertsons' digital sales grew 13% in Q1 fiscal 2026, but identical sales declined 0.8%. The company did not disclose if the position will be filled.
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