Observed Signal · Dec 17, 2024 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Pinterest Predicts 2025 Trends for Brands
Pinterest Predicts 2025 outlines 20 trends expected to shape the platform and marketing in 2025, emphasizing maximalism and bold statements across travel, fashion, home, beauty, food, and entertainment. Examples include Peak Travel, Chaos Cakes, Gewürzgurken-Extravaganza, Nesting Parties, and Terra Futura fashion. The report cites its data basis of about 537 million monthly active users worldwide and an 80% historical accuracy in trend prediction over five years, with roughly 65% of trends influenced by Gen Z. Brands such as C&A and Urbanara showcase Pinterest Trends on themed boards with shoppable products, illustrating a full-funnel use of the platform. Pinterest notes the Holiday Season features like wish lists, gift guides, and exclusive deals, and highlights a Widget Builder to embed pins or boards into brand content. The release positions Pinterest as a resource for marketers to align campaigns with upcoming consumer interests.
Pinterest Predicts 2025 trend report provides actionable consumer insights for advertisers and brands.
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Key Takeaways & Evidence Grounding
- Pinterest Predicts 2025 reveals 20 trends across categories including Chaos Cakes and Gewürzgurken-Extravaganza.
- Pinterest reports 537 million monthly active users worldwide.
- The report cites an 80% hit rate in predicting trends over the past five years.
- Approximately 65% of the trends are influenced by Gen Z.
- Brand cases show C&A and Urbanara using Pinterest Trends on themed boards with shoppable products.
Connected Companies & Entities
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Related Market Signals & Shifts
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Pinterest AI Converts Beauty Pins into Action Plans
Pinterest unveiled 'Beauty Guides,' an AI-powered feature that converts beauty-related Pins (e.g., hair and nail inspiration) into actionable plans for salon visits. Using its visual intelligence and generative AI (Pinterest Intelligence), the feature translates user images into professional salon terminology like 'balayage,' 'root melt,' and 'almond nails.' Users tapping 'Get the Guide' receive details on what to ask for, estimated time, price ranges, and maintenance requirements. At launch, it works across hairstyle, color, nail shape, and finish Pins. This represents a practical, consumer-facing application of AI, bridging inspiration with actionable steps.
Albertsons Retail Media Head Departs
Brian Monahan has left Albertsons Media Collective, the grocery chain's retail media network, after just over a year as senior vice president. The unit will now report to CMO Emily Turner, who in turn reports to EVP and Chief Merchandising Officer Michelle Larson. An Albertsons spokesperson confirmed the departure, noting that business partners were informed. Monahan, who joined from Dentsu where he led retail media solutions, and previously led retail vertical strategy at Pinterest, was unexpectedly scheduled to speak at industry events that week. Under his leadership, Albertsons launched an incremental multi-touch attribution measurement solution and a scripted branded entertainment offering. Agency executives suggest the move reflects slower-than-expected growth of the network, though client ad spend is not expected to be affected. Albertsons' digital sales grew 13% in Q1 fiscal 2026, but identical sales declined 0.8%. The company did not disclose if the position will be filled.
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