Observed Signal · Jun 23, 2025 · Product Launch · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Neutral
Perplexity's Comet Browser Expands to Windows; Apple Eyes Deal
Perplexity’s Comet Browser, featuring Agentic Search, is slated to roll out to Windows and Android devices, expanding beyond its prior Mac-only beta for Apple Silicon. CEO Aravind Srinivas indicated Windows access is imminent and hinted at Android availability during testing. Concurrently, Apple is reportedly exploring a collaboration or potential acquisition of Perplexity, with Bloomberg and heise online citing internal talks. The possible deal underscores Apple’s interest in AI-powered search and the potential integration of Perplexity’s tech with Siri. Perplexity positions Comet as a core element of its monetization strategy, intending to build richer browser-context data to power hyper-personalized ads, while allowing users to opt out of data usage for personalized advertising. The piece also touches on broader privacy debates around AI-driven ecosystems and data usage.
Windows/Android release of Comet Browser combined with reported Apple cooperation or potential takeover; notable for AdTech implications but not official confirmations.
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Key Takeaways & Evidence Grounding
- Perplexity's Comet Browser with Agentic Search to be available for Windows and Android.
- May 2025: Mac Apple Silicon beta of Comet Browser released.
- Apple reportedly evaluating cooperation or acquisition of Perplexity.
- Bloomberg and heise online report internal talks about a Perplexity deal.
- Srinivas says users can opt out of data usage for personalized ads.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Perplexity's Comet adds voice-controlled mode
Perplexity’s AI-first browser Comet now includes a Voice Mode that enables complete hands-free navigation, chat, and information retrieval using voice commands. The update is rolled out to all users and is powered by OpenAI’s gpt-realtime-1.5 model, which Perplexity says improves call stability by over 25% and enhances expressive speech understanding. OpenAI reported performance gains for the model, including a +5% intelligence lift on Big Bench Audio, +10.23% transcription accuracy, and +7% instruction-following in internal evaluations. Perplexity notes that its AI Answering Machine remains ad-free, aligning with Claude and differing from ChatGPT in that respect. An iOS version of Comet with the Voice Mode upgrade is expected to arrive soon. The piece places this development in the broader context of AI browser innovations from Google and Microsoft, and other AI-powered browser features.
Xbox Launches TV & Film Division; Meta Tests Link Restrictions
This AdExchanger news roundup covers three major stories. Xbox has unveiled a new TV and film division named XP, led by Kayleen Walters, to explore monetization opportunities including formalizing sponsorships and brand partnerships. Separately, Meta is testing Meta One, a subscription bundle, and has begun charging non-subscribed business pages for including more than two external links in posts, with news pages currently exempt. Additionally, the article discusses the trend of mid-sized independent agencies merging into hybrid holding companies, citing Wpromote's acquisition of Giant Spoon, Chemistry's acquisition of Colossus, and Acadia's purchase of Crush, as competitive pressures from larger groups like Omnicom-IPG and Publicis intensify.
US suspends Microsoft, Adobe from green card labor program
The Trump administration has suspended Microsoft, Adobe, and six other major tech firms—Capgemini, Cognizant, HCL, Infosys, Tata, and Wipro—from the U.S. Permanent Labor Certification program, which facilitates green cards for skilled foreign workers. Secretary of Labor Keith Sonderling cited active federal investigations and alleged fraud, noting that no new or pending applications from these companies will be accepted. Vice President JD Vance accused Microsoft of replacing laid-off workers with H-1B visa holders. Microsoft defended its practices, stating that most U.S. employees are American and that 80% of its H-1B petitions were for existing employees. The announcement was made during a White House summit on H-1B fraud, and the administration also plans to investigate nine universities, including Harvard, Yale, and Stanford, over student visa program abuse.
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