Observed Signal · Jul 22, 2026 · Product Launch · Source: The Drum · Impact: 1/5 · Sentiment: Neutral
Pepsi launches ice-cream‑flavored colas
Pepsi has launched three limited-edition ice-cream‑inspired zero sugar cola flavors — Cherry & Vanilla, Raspberry Ripple and Salted Caramel — supported by a comedic campaign starring an animated ice‑cream pigeon called Pidge. The campaign includes a TV commercial, nationwide sampling tour and immersive pop-up experiences in London and Brighton. Creative and production credits listed in the article include Sips & Bites (creative agency), Busy Bee (production), Bark Soho (audio post) and OMD (media agency). The Drum published the story on July 22, 2026.
Brand creative campaign with limited direct impact on AdTech/MarTech infrastructure or market dynamics; relevant primarily as creative/experiential marketing news.
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Key Takeaways & Evidence Grounding
- Pepsi introduced three limited-edition zero sugar ice-cream‑inspired cola flavors: Cherry & Vanilla, Raspberry Ripple and Salted Caramel.
- The campaign features an animated ice-cream pigeon character called Pidge and uses the tagline “Deliciously, confusingly. Not real ice-cream.”
- Launch support includes a nationwide sampling tour and immersive pop-up experiences in London and Brighton.
- Creative agency: Sips & Bites; Production: Busy Bee; Audio post-production: Bark Soho; Media agency: OMD.
- Article published by The Drum on 2026-07-22.
Connected Companies & Entities
2 Entities mapped“Pepsi is putting a frozen twist on its familiar cola with three new ice-cream-inspired flavors and a campaign designed to baffle and entice ...”
Ontology Mapping & Concepts
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