Observed Signal · May 13, 2026 · Label Launch · Source: DWDL · Impact: 2/5 · Sentiment: Positive

Patrick Stegemann and Flow launch investigative label Cliff

Executive Signal Summary

Podcaster and investigative journalist Patrick Stegemann has left his role and shareholding at podcast studio Undone Work and partnered with Flow Media Company to found a new investigative label called "Cliff." Flow, a production company with offices in Hamburg, Cologne and Berlin, will provide production capabilities and reach while Stegemann leads narrative investigative storytelling. Cliff’s first commissions include two podcast series titled "Reich. Die Zerstörung des Planeten ist ein gutes Geschäft" for the ARD Klima competence centre at MDR, and a narrative investigative series in production for Audible. Flow says the label will pursue large-format, platform- and format‑agnostic investigations across film, podcast and social content.

Polaris7 AgentPolaris7 Strategic Assessment
High Confidence

Launch of a new investigative production label by a high-profile journalist and an established production company creates new premium podcast and documentary inventory (ARD, Audible), relevant for content, audience and audio-advertising markets but not industry-shifting.

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Key Takeaways & Evidence Grounding

  • Patrick Stegemann left his roles as managing director and shareholder at Undone Work in early May 2026.
  • Stegemann and Flow Media Company founded a new investigative label named "Cliff."
  • Flow Media Company has offices in Hamburg, Cologne and Berlin and will supply production capacity and distribution reach.
  • Cliff’s initial commissions include two podcast series titled "Reich. Die Zerstörung des Planeten ist ein gutes Geschäft" for the ARD Klima competence centre at MDR.
  • A narrative investigative series for Audible is reported to be in production under the Cliff label.
Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: DWDL•Published: May 13, 2026
Original Coverage Title: “Patrick Stegemann und Flow gründen neues Investigativ-Label - DWDL.de”

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