Observed Signal · Mar 6, 2025 · M&A - Completed · Source: Trending Topics · Impact: 2/5 · Sentiment: Neutral
Outfittery Merges with Spanish Rival Lookiero
Outfittery, the Berlin-based online menswear retailer founded by Austrian entrepreneur Julia Bösch, has announced a merger with Spanish rival Lookiero, forming the new Outfittery Lookiero Group. The merger follows Outfittery's earlier combination with Modomoto in 2019. Lookiero, founded in 2016 in Bilbao, specializes in affordable womenswear, while Outfittery focuses on higher-priced menswear. The combined companies generate around €130 million in revenue and serve over 3 million customers across 13 European markets. Lookiero founder Oier Urrutia will become CEO of the merged group, while Bösch will serve as Executive Chair. Both brands and their headquarters in Berlin and Bilbao will be retained. The companies combine personal style advice with algorithmic support for personalized outfits. According to experts, Outfittery has received between €50 million and €60 million in venture capital.
Consolidation of two European online personal shopping retailers; relevant to e-commerce and D2C brands but limited direct impact on AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- Outfittery and Lookiero merged to form the Outfittery Lookiero Group.
- Combined annual revenue of the two companies is approximately €130 million.
- The merged group serves over 3 million customers in 13 European markets.
- Oier Urrutia (Lookiero) becomes CEO, Julia Bösch (Outfittery) becomes Executive Chair.
- Both brands and their Berlin and Bilbao headquarters remain in place.
- Outfittery previously merged with Modomoto in 2019.
Ontology Mapping & Concepts
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