Observed Signal · Feb 16, 2022 · Partnership · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Optimizely Moves Experimentation Solutions to Google Cloud in New Partnership
Optimizely, a San Francisco-based digital experience platform (DXP) provider, has entered into a multi-year strategic partnership with Google Cloud. As part of the agreement, Optimizely will move its Web Experimentation and Full Stack Experimentation solutions to Google Cloud's infrastructure. The companies plan a joint go-to-market and sales execution strategy and will collaborate on co-innovation to develop new digital offerings. Customers will gain access to Optimizely's experimentation capabilities combined with Google Cloud's AI, machine learning, and analytics tools. Optimizely CEO Alex Atzberger said the partnership empowers marketers to leverage data, AI, and experimentation to replace guesswork with certainty. The announcement follows Optimizely's December launch of an integrated B2B Commerce Cloud and Content Cloud solution. Episerver acquired Optimizely in September 2020 and later rebranded as Optimizely.
Strategic partnership moving a major DXP/experimentation platform to Google Cloud; relevant for MarTech infrastructure trends but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Optimizely and Google Cloud announced a multi-year strategic partnership.
- Optimizely will move its Web Experimentation and Full Stack Experimentation solutions to Google Cloud.
- The companies will coordinate a joint go-to-market and sales execution strategy.
- Google Cloud and Optimizely will collaborate on co-innovation for new digital offerings.
- Episerver acquired Optimizely in September 2020 and rebranded as Optimizely.
Connected Companies & Entities
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Ontology Mapping & Concepts
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