Observed Signal · Mar 5, 2026 · Product Launch · Source: Trending Topics · Impact: 4/5 · Sentiment: Positive
OpenAI launches GPT-5.4, prices against Anthropic's Claude
OpenAI has released GPT-5.4, its most advanced reasoning model, combining coding, professional workflow, and native computer-use capabilities. Available now in ChatGPT, the API, and Codex, it targets professional users. The model integrates strengths from GPT-5.3-Codex and introduces a tool search API that reduces token usage by 47%. GPT-5.4 achieves 83% on the GDPval professional benchmark and 75% on OSWorld, surpassing human performance. Pricing is notably higher than GPT-5.2, with GPT-5.4 Pro at $30 input and $180 output per million tokens, positioning it against Anthropic's Claude Opus 4.6. Security measures include high-capability cyber safety classifications. GPT-5.2 Thinking will remain available for three months before deprecation on June 5, 2026.
Major AI model release from a leading AI company, significantly impacting the AI technology landscape used in advertising and marketing.
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Key Takeaways & Evidence Grounding
- OpenAI launched GPT-5.4, available in ChatGPT, API, and Codex.
- GPT-5.4 Pro is priced at $30 per million input tokens and $180 per million output tokens.
- GPT-5.4 achieves 83% on GDPval professional benchmark and 75% on OSWorld (human baseline 72.4%).
- The model introduces a tool search API reducing token usage by 47% with equal accuracy.
- GPT-5.2 Thinking will be deprecated on June 5, 2026.
Connected Companies & Entities
4 Entities mapped“OpenAI hat mit GPT-5.4 sein leistungsfähigstes Reasoning-Modell veröffentlicht....”
“gegen Claude Cowork und Claude Code von Erzrivalen Anthropic....”
“zu den Top-Modellen von Anthropic, Google oder xAI...”
Ontology Mapping & Concepts
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