Observed Signal · Jul 28, 2026 · Campaign Launch · Source: Business Wire: Connected TV · Impact: 2/5 · Sentiment: Positive
Open Farm Launches Major Multi‑Channel Brand Campaign
Open Farm unveiled 'Pets Are Perfect. So, We Must Be Too.', its largest integrated brand campaign and biggest investment in brand building to date. The campaign, developed with independent creative agency Guesthouse, will roll out internationally across television, connected TV/streaming, digital video, out‑of‑home, and social channels and debuts with two hero ads titled "Sweet Girl" and "Cone." Open Farm positions the work to deepen emotional connections with pet parents, raise awareness of its standards (responsible sourcing, veterinary formulation, ingredient traceability), and support the brand's next phase of growth. The company was founded in 2014 and its recipes are available in more than 9,500 retail locations and online.
A major brand-level campaign signals increased media spend across TV, CTV, video and OOH, relevant to media owners and agencies but not industry‑shifting.
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Key Takeaways & Evidence Grounding
- Open Farm unveiled the integrated campaign 'Pets Are Perfect. So, We Must Be Too.' on 2026-07-28.
- The campaign is Open Farm's largest integrated brand campaign and the company's biggest investment in brand building to date.
- The campaign will roll out internationally across television, connected TV/streaming, digital video, out-of-home, and social channels.
- The creative was developed in partnership with independent creative agency Guesthouse and debuts with two hero advertisements, 'Sweet Girl' and 'Cone.'
- Open Farm was founded in 2014, is a certified B Corporation, and its recipes are available at more than 9,500 retail locations and online.
Connected Companies & Entities
1 Entity mapped“TORONTO--([BUSINESS WIRE])--Open Farm, a premium pet food brand made from the world’s best responsibly sourced ingredients, today unveiled ‘...”
Ontology Mapping & Concepts
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