Observed Signal · Jul 22, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Omni Channel Solutions Launches OMNI 360 Framework
Omni Channel Solutions announced OMNI 360, an AI visibility framework that measures how effectively brands are discovered, understood, and recommended by AI-powered search and answer engines. The framework includes a proprietary AI Visibility Score (0–100) built on hundreds of signals and groups visibility into three dimensions: Discovery, Intelligence, and Reputation. Omni Channel Solutions offers a complimentary light AI Visibility Assessment and a full OMNI 360 Assessment with executive insights, competitive benchmarking, diagnostics, and a prioritized roadmap. The company, founded in 2017, positions OMNI 360 as part of a broader service offering that combines measurement, strategy, and execution to help brands improve AI-driven discovery and convert insights into business growth.
Product/service launch from a digital strategy agency that introduces a measurement framework for AI-driven discovery — relevant to brands and martech teams but not a major platform policy or industry-shifting technical release.
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Key Takeaways & Evidence Grounding
- Omni Channel Solutions announced OMNI 360, an AI visibility framework for measuring brand discovery, understanding, and recommendation by AI systems.
- OMNI 360 includes a proprietary AI Visibility Score (0–100) built on hundreds of proprietary signals and organizes results into three dimensions: Discovery, Intelligence, and Reputation.
- Omni Channel Solutions offers a complimentary light AI Visibility Assessment and a full OMNI 360 Assessment that provides executive insights, competitive benchmarking, diagnostics, and a prioritized roadmap.
- Omni Channel Solutions was founded in 2017 and describes itself as a full-service digital strategy partner with an offshore execution team.
- Three company executives quoted in the announcement are Lionel Garcia (Co-Founder and eCommerce Strategic Director), Michael Amkreutz (Head of Strategic Growth and Partnerships), and Vicky Trinidad-Garcia (President and Co-founder).
Connected Companies & Entities
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Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Omnicom's Omni Platform Transforms AdTech Landscape Amid Google Update
Omnicom announced a next‑generation Omni — a centralized identity and analytics platform that combines assets across the holding company following its acquisition of Interpublic Group (IPG). The upgraded Omni incorporates IPG’s Acxiom Real ID, leverages Flywheel for shopper intelligence, and introduces an "agentic" AI framework; it also consolidates capabilities previously branded as Interact. Omnicom Media said it will integrate Roku TV viewing data, Acxiom audience data and Amazon Ads shopper insights into Omni to tackle TV ad frequency and speed up conversion reporting. Separately, Google rolled out a broad Search core update in December; SEO consultant Glenn Gabe reported that some spammy redirect sites benefited and that AI‑chatbot ranking manipulation has so far been imperfectly handled. Reddit is using Google’s language‑translation AI to extend Search relevance for non‑English users.
Proven ROI Launches AI Search Visibility Framework
Proven ROI, an Austin-based digital marketing agency, announced the AI Search Visibility Framework on May 14, 2026. The methodology combines classical SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to help brands earn citations and visibility across AI-powered search engines and LLMs. At launch the agency published two free tools — a Free AI Visibility Audit and a Free AI Competitor Comparison — that run across six AI platforms (ChatGPT, Gemini, Perplexity, Claude, Microsoft Copilot, and Grok) and deliver instant results in under 60 seconds with no credit card required. The framework includes citation and visibility tracking, entity/schema optimization, and platform-by-platform diagnostics. Proven ROI positions the launch as a response to shifting buyer discovery patterns and ties reporting to pipeline and revenue outcomes.
10X Digital Launches 10X Luma AI Visibility Platform
10X Digital has launched 10X Luma™, an AI Visibility platform designed to help organizations understand and improve how they are represented across AI-powered assistants and traditional search engines. The platform produces an AI Visibility Score and provides competitive benchmarking, SEO performance analysis, content gap/topic opportunity analysis, website AI readiness checks, brand authority and third‑party citation recommendations, and strategic actions to increase discoverability. Holly Rollins, Chief Executive Officer of 10X Digital, says the product offers a roadmap to improved visibility and targeted lead generation. Businesses can request a complimentary AI Visibility Assessment that includes an initial score, competitive analysis and recommendations. The platform is positioned for long-term organic growth through a mix of AI visibility strategy, SEO, authoritative content development, earned media and thought leadership across multiple industries.
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