Observed Signal · Oct 28, 2026 · Market Signal · Source: Stagwell · Impact: 2/5
October Harvard Caps / Harris Poll: Democrats Hold A 4-Point Lead In Midterms Horserace, With Trump Approval Dropping To 39%
New press release added: October Harvard Caps / Harris Poll: Democrats Hold A 4-Point Lead In Midterms Horserace, With Trump Approval Dropping To 39%
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September Harvard Caps / Harris Poll: Democrats Hold A 2-Point Lead Among Likely Voters in Midterms Horserace, With Trump Approval Hitting a Low Of 42%
New press release added: September Harvard Caps / Harris Poll: Democrats Hold A 2-Point Lead Among Likely Voters in Midterms Horserace, With Trump Approval Hitting a Low Of 42%
MAGA influencers start crashing out online over Dem midterm sweep
The Independent's news page has been updated with the latest US midterm election results, including Democrats winning control of the Senate and House, and Trump's reaction to the losses.
AI Video Savings Should Fund More Output, Not Fee Cuts
Lindsay Hong, former COO of Stagwell's Locaria and current podcast host, argues that AI-driven reductions in video production costs should prompt brands to demand increased output from agencies rather than lower fees. IAB research shows 86% of buyers use or plan to use generative AI for video creative. ISBA's 2026 survey indicates 76% of UK advertisers prioritize efficiency in their AI strategies, leading procurement teams to pressure agencies for rate cuts. Hong counters with Jevons' Paradox, citing that cheaper production historically leads to more demand, not reduced spending. She advocates for agencies to shift from hourly billing to output- or outcome-based pricing and emphasizes the growing importance of discernment, quality control, and channel strategy. While some simple production may move in-house, agencies that excel in strategy and judgement can preserve or enhance their value.
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