Observed Signal · Apr 23, 2026 · Product Launch · Source: techcrunch · Impact: 2/5 · Sentiment: Neutral
Noscroll launches AI bot to do your doomscrolling
Noscroll, a new consumer startup, launched an AI-powered agent that reads social feeds, news sites and other online sources and sends users curated news digests via text. Built by Nadav Hollander (previously CTO at OpenSea) with an open-source developer known as @z0age, the service lets users connect their X account and other sources, specify topics to follow or ignore, and receive summaries at configurable cadences. Noscroll uses off-the-shelf AI models running on the company’s proprietary infrastructure, pulls from X, news sites, Reddit, Hacker News, Substack and research papers, and supports conversational follow-ups. The bot debuted publicly in late April 2026, offers a free sample digest and a $9.99/month subscription, and reportedly has attracted user adoption and inbound investor interest.
Consumer AI agent launch that affects how users consume news and attention; relevant to publishers and attention markets but limited immediate impact on core AdTech infrastructure or major platforms.
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Key Takeaways & Evidence Grounding
- Startup Noscroll launched a public AI agent that reads social feeds and news and texts curated digests to users.
- Nadav Hollander, who previously served as CTO at OpenSea, built Noscroll alongside an open-source developer known as @z0age.
- Users start the service by texting the Noscroll agent at (415) 583-7721 and connecting their X account for personalization.
- Noscroll uses off-the-shelf AI models on proprietary infrastructure and aggregates sources including X, news sites, Reddit, Hacker News and Substack.
- The service offers a free sample digest and a $9.99/month subscription with a 7-day trial; other chat apps (beyond SMS/Telegram) are planned.
Connected Companies & Entities
5 Entities mappedRelated Market Signals & Shifts
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X launches Grok-powered AI custom feeds
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