Nordic Studios Use AI for Admin, Not Creativity

This article explores how various Nordic game studios are integrating AI into their workflows, focusing on administrative tasks rather than creative core. Marjaana Auranen of Red Stage Entertainment uses AI for grammar checks and reports, but keeps generative AI out of game development to preserve unique voices. Tomi Toikka of DREADMILL sees AI as a 'force multiplier' for small teams, replacing outsourced work like concept exploration and translation. Jari Pauna's Brimstone AI helps narrative designers check dialogue against canon. Wilma Ramona Ikäheimonen of Game Makers of Finland notes that GenAI increases expectations for efficiency, but does not directly replace jobs, instead pressuring workers to upskill. The piece highlights concerns about generic content, cultural sensitivity, and regulation.