Observed Signal · Mar 11, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Nextdoor Appoints Anthony Di Muccio as Sales VP
Nextdoor Holdings, Inc. appointed Anthony Di Muccio as Vice President of North America Sales, effective March 10. Di Muccio will report to Chief Revenue Officer Michael Kiernan and lead Nextdoor’s North America sales organization, covering U.S. regional teams and the Canadian advertising market. He joins from T-Mobile Advertising Solutions, where he was Head of National Sales, and previously held senior sales and vertical leadership roles at Snap Inc.; earlier career stops include Vessel, Verizon Media and Hulu. Nextdoor highlighted concurrent investments in its ads platform — including first-party Verified Location Identity data, AI-powered click optimization (reported 134% lift in CTR in U.S. tests), conversion optimization (median 35% CPA improvement), expanded video ad formats across the U.S., Canada and UK, and expanded self-serve Ads Manager availability — positioning the company to grow local ad revenue and agency relationships.
Nextdoor’s hire and simultaneous ad‑platform feature announcements (AI optimization, first‑party location identity, expanded video and self‑serve) are meaningful for local ad buyers and publishers, but not industry‑shifting.
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Key Takeaways & Evidence Grounding
- Nextdoor Holdings, Inc. appointed Anthony Di Muccio as Vice President of North America Sales, effective March 10.
- Di Muccio will report to Michael Kiernan, Chief Revenue Officer at Nextdoor, and lead North America sales including U.S. regional teams and Canada.
- Di Muccio previously served as Head of National Sales at T-Mobile Advertising Solutions and held multiple leadership roles at Snap Inc.
- Nextdoor announced ads platform investments: AI-powered click optimization (U.S./UK live; reported 134% lift in CTR in U.S. tests) and conversion optimization (median 35% improvement in CPA).
- Nextdoor expanded video ad formats across the U.S., Canada and the UK and said Ads Manager self-serve capabilities are now available in Canada and the UK.
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Nextdoor Enhances Local Ads with AI for Small Businesses
Nextdoor has upgraded its local advertising platform with AI-powered capabilities to help small businesses optimize campaigns. The rollout includes campaign optimization, weather-based ad targeting, and expanded video formats, with testing of generative AI creative, AI-powered targeting recommendations, and enhanced personalization for image ads. The updates follow Nextdoor’s self-serve ad platform launch in 2022, emphasizing automation so SMBs can manage campaigns on their own terms. The platform leverages signals such as on-platform behavior, search intent, creative performance, time of day, and conversion API data to dynamically predict conversions. A geo-personalization feature now tailors messaging to neighborhoods, and video ads can appear within carousel formats, reinforcing the shift toward video as a primary engagement format. The company frames this as deeper local connection with residents, differentiating from larger social networks.
The Independent Names Chris Anthony North America President
The Independent has appointed Chris Anthony as president of its North American operations, effective June 8, 2026. In the role he will oversee the region’s full profit & loss across both content and commercial businesses and will report to global CEO Christian Broughton. Anthony joins from Gallery Media Group, where he spent four years as chief revenue officer of GMG and chief client officer of Tamara Group (under VaynerX), and previously held roles at Group Nine, PopSugar and The Walt Disney Company. He succeeds Zach Schwartz, who is moving into a philanthropy-focused position. Anthony said he will pursue untapped commercial opportunities — including vertical-led products (finance, travel, tech), experiential events, creator-led journalism and stronger social-format strategies across Shorts, TikTok and Reels.
Verizon Fios Drops STARZ After Failed Contract Renewal
STARZ announced that Verizon Fios customers have lost access to all STARZ channels, STARZ On Demand, and the STARZ app after negotiations for a new distribution agreement failed. STARZ accuses Verizon of mischaracterizing its position and showing unwillingness to negotiate. The removal affects access to exclusive content such as the 'Power' Universe, 'Outlander', 'P-Valley', and the upcoming film 'Michael'. STARZ remains open to reaching a fair agreement to restore service. This carriage dispute highlights the ongoing tensions between content providers and distributors in the pay-TV and streaming landscape.
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