Observed Signal · Aug 31, 2026 · Market Signal · Source: INfluencia · Impact: 4/5
Publicis Groupe France acquiert Point d’Orgue et muscle son offre d’influence
Publicis Groupe France vient d’acquérir Point d’Orgue, l’agence fondée en 2016 par Carine Fernandez, qui conserve son nom, ses équipes et sa…
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Recent verified developments and strategic activity across this market segment.
Kering moves global media account to Publicis
French luxury group Kering has awarded its global media account to Publicis Media following a pitch, ending the incumbent relationship with Dentsu's iProspect which had handled the business since 2021. Publicis previously worked on Kering via its Zenith network until 2021, so the win is described as a comeback for the Paris-based agency group. Neither Publicis nor Kering commented to MEEDIA. The report notes Kering is undergoing restructuring under CEO Luca de Meo and recently appointed Romain Spitzer as CEO of Bottega Veneta, effective 1 September.
« La nouvelle régie rend l’offre de Webedia-Elephant, plus lisible, plus simple et plus efficace » Philipp Schmidt
Dans un entretien fleuve autour d’un café, le directeur général de la nouvelle régie Webedia/Brand Xperiences nous raconte la nouvelle organisation mise…
L’IA vous rend plus efficace… Mais pas aux yeux de vos clients selon Havas
L'intelligence artificielle est une arme à double tranchant pour les annonceurs : si les gains d'efficacité sont réels, ils peuvent aussi se…
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