Observed Signal · Sep 17, 2026 · Market Signal · Source: State Farm · Impact: 3.5/5
State Farm® Re-introduces the Personal Price Plan® and Unveils 2026 Football Campaign Highlighting Every Fan’s Game is Personal
The multi-talent campaign features Patrick Mahomes, Fernando Mendoza, Cam Skattebo, Andy Reid and Curt Cignetti.
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State Farm Launches Football Campaign Featuring Mahomes
State Farm debuted a new football advertising campaign on August 26, 2026, emphasizing insurance personalization. The spots feature the brand's character Jake from State Farm alongside NFL figures including Kansas City Chiefs quarterback Patrick Mahomes and head coach Andy Reid, New York Giants running back Cam Skattebo, and Las Vegas Raiders quarterback Fernando Mendoza. The campaign uses football-themed storytelling and humor to illustrate how State Farm personalizes insurance for customers.
Ads of the Week: A Chief Motivation Officer, a bodega for cats and Andy Reid’s cheeseburger obsession
This article is a weekly roundup of creative marketing campaigns, featuring athlete endorsements, product collaborations, and brand activations. It highlights partnerships such as Olympian Ilona Maher becoming Burn Boot Camp's Chief Motivation Officer, Kraft Singles' season-long campaign with NFL coach Andy Reid, Ring Pop's wedding collection with event planner Mindy Weiss, Dossier's fragrance collaboration with Polly Pocket, Temptations' pop-up bodega for New York's shop cats, a Vivobarefoot ad starring NFL player Mack Hollins, and E.on's revival of Bob the Builder to promote its Net Zero Training Academy. The piece focuses on the creative strategies behind these consumer brand campaigns.
NFL Stars Debut New Touchdown Celebration Campaign
The NFL and creative agency 72andSunny launched a season kickoff marketing campaign titled “The Season Is Your Stage,” which spotlights new touchdown celebrations ahead of the league’s Sept. 9 kickoff. The campaign centers on a fictional “Celly Studio” where players practice viral dances; Indianapolis Colts’ Cam Bynum served as choreographer. Featured players include Atlanta Falcons’ Bijan Robinson and Kyle Pitts, Chicago Bears’ Luther Burden and Rome Odunze, and Cincinnati Bengals’ Dexter Lawrence. 72andSunny LA CCO Zach Hilder and NFL SVP Marissa Solis described the idea as driven by the cultural impact of celebrations and social virality. The campaign will run across social feeds, include behind-the-scenes content, and extend into stadium activations encouraging fan participation.
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