Observed Signal · Aug 28, 2026 · Market Signal · Source: WARC · Impact: 4/5
Strategic Intelligence Market: Byron Sharp revisits seminal book How Brands Grow
Executive Signal Summary
Professor Byron Sharp of the Ehrenberg-Bass Institute speaks with WARC’s David Tiltman to revisit the core laws behind his influential book How Brands Grow and to explain why many marketers still misunderstand how brands actually win new customers and grow market share.
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Original Coverage Title: “Byron Sharp revisits seminal book How Brands Grow”
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