Observed Signal · Jul 18, 2026 · Market Signal · Source: Olympia-Verlag · Impact: 2/5
Video, Social Media, Live-Ticker und mehr: Was macht ein Motion Designerin beim kicker, Lisa?
Lisa ist Motion Designerin beim kicker: Wie sie über ein Praktikum zum kicker kam, ihr heutiger Arbeitsalltag aussieht und welche Rolle Katzen dabei spielen.
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Podcast-Powerplay: kicker und Eishockey NEWS holen Moritz Seider und Tim Stützle ans Mikrofon
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How kicker Integrates Editorial Standards and Brand Partnerships
In a podcast interview with turi2, kicker's Sales Director Lukas Ringer and Editorial Director Tobias Goldbrunner discussed how the sports publisher successfully balances journalistic integrity with advertising. Rather than implementing quick, low-value ad integrations, kicker prioritizes high-quality branded content that delivers real value to readers. Despite the early exit of the German national team during the World Cup, kicker generated over 3 billion pageviews by offering deep, analytical coverage. Ringer emphasized that local and regional league results provide highly targeted, valuable audiences for advertisers, and expressed confidence in their monetization strategy despite broader industry concerns about shrinking advertising budgets.
ARD Opens Bundesliga Audio Streams to External Partners
ARD will make its live audio reports from Bundesliga stadiums available on external media partner platforms starting with the 2026/27 season. Until now the Sportschau live commentaries were limited to ARD channels such as ARD Sounds and Sportschau.de. The expansion allows selected external publishers — named in the report as kicker, RND and Bundesliga — to carry the live audiostreams. The change broadens distribution of ARD's football audio content across third-party sites and apps. The report was published by Horizont on 2026-08-25 (author: David Hein).
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