Observed Signal · Aug 31, 2026 · Market Signal · Source: EchoStar · Impact: 4/5
Sling TV Teams Up with Nine College Football Standouts to Help Fans Watch Football on Their Terms This Season
Two new press releases added: August 31, 2026 – 'COLLEGE FOOTBALL IS BACK: WATCH AS THIS SEASON’S TOP STANDOUTS SHOW FANS HOW TO TUNE-IN ON THEIR TERMS' and August 26, 2026 – 'Sling TV Teams Up with Nine College Football Standouts to Help Fans Watch Football on Their Terms This Season'.
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Sling TV Signs 9 College Football Players for NIL Campaign
Sling TV has launched its largest name, image, and likeness (NIL) campaign, partnering with nine college football players ahead of the 2026 season. The nationwide campaign, built around the tagline “Watch Football on YOUR Terms,” will feature the athletes sharing content across their social channels and Sling’s digital channels and includes an on-camera activation called the “Sling the Rock Challenge.” Sling worked with The College Sports Company to secure athlete partnerships and produce campaign content. The announcement also reiterates Sling’s flexible access options for college football — including 1-, 3-, and 7-day passes, seasonal plans, and bundles that provide access to networks like ESPN, FS1, TNT, SEC Network and others.
The CW to Air Record 32 College Football Games in 2026
The CW Network announced an expanded 2026 college football schedule of 32 regular-season games and more than 140 hours of live coverage, the largest slate in the network’s history. The rights package includes matchups from the Atlantic Coast Conference (ACC), Mountain West Conference, and the restructured Pac-12. Games will air live nationwide on The CW’s broadcast stations and stream simultaneously on the ESPN App for subscribers to the ESPN Unlimited plan. The season opens August 29, 2026 with New Mexico State at Florida State. Two additional Pac-12 Week 13 flex games and further ACC matchups will be announced later. The move is framed as part of The CW’s strategy to use live sports to combat cord-cutting and attract younger viewers.
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