Observed Signal · Sep 4, 2026 · Market Signal · Source: Bandwidth · Impact: 3.5/5
Bandwidth Promotes Emily Harlan to General Counsel and Secretary
Bandwidth has promoted Emily Harlan to General Counsel and Secretary, as announced in a press release dated September 04, 2026.
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Recent verified developments and strategic activity across this market segment.
Bandwidth Expands Salesforce Collaboration for Global Native Contact Center Rollout
Bandwidth Inc., a global enterprise cloud communications company, announced an expansion of its collaboration with Salesforce as the first certified carrier to support the global rollout of Salesforce's native Contact Center. Following the North American debut in March, availability will extend to more than 25 countries across Europe, the UK, Australia and New Zealand this fall. Enterprises will connect via a bring-your-own-carrier (BYOC) model using Bandwidth's Maestro platform for intelligent communications orchestration. This integration provides granular control, real-time observability and infrastructure depth for AI-driven customer engagement. Bandwidth's Communications Cloud and Maestro aim to deliver a consistent deployment experience. The companies highlighted customer momentum and the need for trusted communications infrastructure to scale globally.
Top-Rated CX Platforms Still Need the Right Integration Plan
Metrigy's 2026 CX MetriStar program evaluated 1,437 CX and IT leaders across nine categories, separating customer sentiment from business success. The findings show that top-rated platforms do not automatically deliver measurable results; integration depth, data readiness, AI governance, and implementation ownership are critical. The article highlights that high sentiment does not guarantee ROI, and that disconnects between licensed and used capability create hidden costs. It advises CX leaders to test with real data, define clear ownership, and measure outcomes beyond cost reduction. Quotes from industry experts like 8x8 CEO Samuel Wilson and Five9 CEO Amit Mathradas emphasize integrated platforms and governance. The article lists top providers by category and stresses the importance of architecture fit, employee adoption, and evolving stacks.
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